Retail Program Lead (Creative X) at Meta in Los Angeles, California

Job Description:

Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry's best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world's biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing world class talent with a focus on diversity, community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products.We are looking for a program management leader with demonstrated shopper marketing experience who knows how to drive a retail strategy of the customer's journey from awareness to purchase, improving the customer experience and driving sales for all Reality Labs products. You will manage a team of 5 direct reports plus 3 full-time contractors and partner with the Creative Director of Design to manage the entire Retail program at Meta (17,000 doors globally and growing).

Retail Program Lead (Creative X) Responsibilities:

• Understand overall company brand strategy, the various product-specific brand strategies and how they all connect to retail business


• Influence Marketing and Sales Go-To-Market plans to develop and implement retail programs, ensuring alignment with company and business objectives as well as strategic and creative direction.


• Plan annual approach, prioritize projects and coordinate resourcing needs for all retail programs based on impact, business objectives and team availability


• Effectively lobby support for new, innovative initiatives and ways of working


• Central point of contact for Creative X team, Marketing, Sales, Merchandising and agencies


• Build and maintain relationships with internal (Creative X, Marketing, Sales/Merchandising, Product Design) and external stakeholders (vendors and retail partners)


• Consult with cross-functional teams as the Retail subject matter experts across initiatives and to share Retail education and best practices


• Manage relationships with external design/production agencies globally, ensuring they meet contractual requirements and deliver high-quality products or services.


• Clearly and concisely communicate program status, risks, and issues to stakeholders.


• Supervise multiple retail projects, including planning, execution, monitoring, and control


• ensuring timely and successful completion.


• Define scope & deliverables, team resourcing, budget forecasting and actualization at the project level


• Analyze market trends, consumer insights, and business metrics to refine program strategies and ensure effectiveness.


• Monitor program performance, identify areas for improvement, and implement corrective actions.


• Manage program budgets, including forecasting, spending tracking, and cost control


• Manage creative reviews with key stakeholders and executive leadership


• Anticipate team and program needs


• prioritizing competing needs by taking a broad perspective to problems and identifying strategic and creative solutions


• Support a high-performing team of program managers in setting priorities, ensuring cross-functional support & resources, and unblocking as they navigate work streams across the company

Minimum Qualifications:

• 12+ years retail experience in program and project management at a creative or design agency or an in-house brand/marketing team


• 5+ years people management experience, including managing performance and career growth for experienced individual contributors


• Understanding of the retail industry, including trends, best practices, and challenges.


• Experience building First Party and Third Party global retail programs (ideally with hardware experience) that have demonstrably impacted a brand's trajectory


• Experience crafting clear and concise emails, reports & documents for a broad range of stakeholders


• Experience leading and motivating teams at all levels, building consensus, and managing conflict.


• Experience analyzing data, identifying trends, and making decisions based on learnings.


• Experience working under your own initiative, staying organized and remaining process oriented in a time-sensitive, ambiguous, highly collaborative cross functional environment, managing stakeholder dynamics in a large matrixed organization


• Bachelors Degree or equivalent work experience in program and project management

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$172,000/year to $241,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now