Integrated Marketing Manager, Fashion & Lifestyle at Meta in Los Angeles, California

Job Description:

Reality Labs brings together experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes products such as Ray-Ban Meta glasses, Quest, Horizon, and VR games. The RL Marketing team drives adoration and everyday usage for RL products by unleashing data-driven marketing and creativity to accelerate business results. We are seeking an Integrated Marketing Manager to focus on strategic fashion and lifestyle partnerships for our Wearables business. We look to bring the consumer perspective to our marketing efforts with the intent of driving integrated and deliberate storytelling throughout the funnel. This requires to lead an effective cross-functional process for developing integrated marketing plans using analytical rigor, a solid understanding of consumer and market dynamics and the right mix of brand and product knowledge to deliver effective marketing plans.

Integrated Marketing Manager, Fashion & Lifestyle Responsibilities:

• You will apply analytical rigor, a goos understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle.


• Work closely with Product Marketing, Product Management, Sales, and Insights to translate business objectives into marketing strategy to support an ambitious roadmap.


• Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting.


• Demonstrate great understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries.


• Create inspiring briefs to reach our target audiences and achieve business goals.


• Craft value propositions and messaging frameworks that are all fueled from audience insights to capture new customers and sustain existing relationships.


• Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.


• Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns:Fashion Partnerships , International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.

Minimum Qualifications:

• 7+ years of experience in managing and executing large scale consumer campaigns and long -term brand building through a diverse media mix that delivers measurable brand and business results.


• Fashion industry marketing experience


• Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.


• Demonstrated experience working with media and creative agencies.


• Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.


• Experience in consumer product categories and brands such as consumer technology, wearables, Augmented Reality/Virtual Reality technologies, luxury brands.


• Interest about building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds.


• Knowledge of fashion industry, social curiosity around the trends shaping customer behaviors today and in the future.


• Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams.


• Strategic vision and communication skills and expertise applying innovative thinking to business problems.

Preferred Qualifications:

• Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies.


• Experience and knowledge about diverse social and business landscapes.


• Experience working for a developing or emerging brand with multiple products.


• E-commerce and retail experience, preferably in consumer electronics.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$122,000/year to $176,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now