Manager, Content Strategy, Oprah Daily at Hearst Communications Inc. in New York, New York

Job Description:

Your Impact

The Hearst Magazines Enthusiast & Wellness Group is seeking a skilled Editor and Content Strategist to be a key player at Oprah Daily. We are in search of a dynamic individual who excels in crafting compelling narratives through product reviews, personal essays, and service-oriented content. An ideal candidate is deeply passionate about digital media, with an acute understanding of evolving consumer behaviors, and the ever-changing digital landscape. Our goal is to expand our reach by diversifying traffic across various platforms, attracting new audiences, and cultivating a loyal following. If you are driven by creativity and innovation in content, this opportunity is for you. 

You should possess the confidence to generate engaging story ideas and expertly edit content that aligns with the distinctive voice and brand of Oprah Daily. In this role, you'll play a crucial part in curating and refining stories to achieve editorial excellence, crafting captivating headlines, ensuring editorial adherence to best practices, and delivering clear, authoritative text. You’ll immerse yourself in the categories and pillars of the Oprah Daily audience and thoroughly evaluate the competitor set to build upon a top-tier strategy. Additionally, your familiarity with data analysis and reporting tools will be instrumental in shaping an effective content strategy.

This role sits in New York, NY and is required to come into the office a minimum of 3 days a week. Please note: For consideration, resumes must be submitted in PDF format with a cover letter, salary requirements, and a link to a portfolio of clips.

What you'll do:

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  Content Strategy Development: Assist in developing and implementing a content strategy that aligns with the brand’s objectives, beginning with commerce content and progressively expanding into diverse content streams.


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  Content Assignment and Editing: Manage and edit assignments for both staff and freelance writers, ensuring quality and consistency in all published materials.


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  Collaborative Opportunities: Work closely with editorial, central commerce, and content strategy teams to explore new ideas that align with seasonal opportunities and brand objectives.


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  Tentpole Execution: Collaborate on strategy and lead day-of execution for commerce tentpole events throughout the year. 


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  Content Optimization and Storytelling: Strengthen the Oprah Daily brand through credible content and impactful storytelling, optimizing each piece for its intended platform—be it organic search, Google Discover, Apple News, etc.


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  User Experience Enhancement: Innovate with content format and layout to refine the user experience, embracing a culture of testing and iteration.


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  Performance Monitoring and Reporting: Utilize data analytics tools to assess content performance and relay key insights and outcomes to relevant stakeholders.


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  Strategic Collaboration: Engage with the Enthusiast & Wellness Content Strategy Team to stay informed on best practices, industry developments, new initiatives, and collective goals.

Who you are:

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  Experience: 5+ years in editorial and content strategy within a digital-first environment.


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  Editorial Expertise: A sharp editor with strong storytelling abilities, dedicated to creating compelling headlines.


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  Strategic Insight: Capable of analyzing data and transforming it into actionable editorial strategies. Proficiency in tools like Google Analytics, Looker, and Skimlinks is essential.


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  Digital Savvy: A strong interest in monitoring and diversifying content consumption patterns online to enhance Oprah Daily's content streams.


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  Multitasking Proficiency: Capable of handling multiple projects concurrently while thriving in a dynamic, fast-paced environment.


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  Feedback and Leadership: Skilled in delivering constructive feedback that motivates and inspires writers.


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  Cross-Functional Collaboration: Expert in building robust relationships and collaborating effectively with teams in editorial, content strategy, and beyond.


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  Flexibility: Availability to work during major shopping holidays.


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  Character: You possess a kind and supportive demeanor.

The base salary for this role is $88k-95k. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

This position is based in the NYC office a minimum of 3 days a week. No remote flexibility.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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