E-Commerce Channel Manager at The Ames Companies, Inc. in Memphis, Tennessee

Job Description:

E-Commerce Channel Manager
The channel manager will be responsible for leading and developing market and account strategies and promotions that drive sales and market share growth. This includes developing a cross-functional vision with short- and long-term strategic channel objectives and executing plans to achieve those objectives. The role acts as a liaison between internal functions and external customers and sales teams to set market and account strategies and manage execution.

Strategic Planning:
-Harmonize sales and marketing plans and budget
-Develop and execute channel strategies aligned with the company’s overall strategic roadmap
-Oversee strategic initiatives with key E-commerce channels
-Coordinate and oversee the customer line review process with Sales, Finance, Brand, and Product teams
-Improve profitability by working cross-functionally with AME, Engineering, and Product teams

Merchant Mindset:
-Meet with top channel partners to understand their initiatives and programming requirements, and develop action plans
- Lead, develop, and execute an annual promotional calendar to maximize revenue, working cross-functionally with Sales, Finance, Brand, Product, and E-commerce teams
-Implement processes and best practices to align with evolving channel partner requirements
-Manage promotional pricing and price increases to avoid cross-customer conflicts and maximize profits
-Assist product teams with market research, mix analysis, and competitive insights

Product Lifecycle Planning:
- Actively manage customers' promotional inventory and ad spend
- Oversee Excess & Obsolete process and identify sales opportunities/channels for derivatives
- Work with Product, Engineering, and Sales teams to ensure accurate pricing for new product introductions and price changes

Proven Analytic Ability:
- Develop reporting tools and disseminate data, findings, and insights to evaluate performance.
- Track and communicate the effectiveness of promotions, merchandising, and competitive activities
- Prepare business insight reports to leverage synergies between e-commerce accounts using systems such as MySamm, vendor portals, etc.
- Monitor online activity to ensure Hunter leads with world-class content that supports sales growth
- Utilize Google Analytics and SEO/SEM best practices to optimize performance and drive growth

Product Launch Excellence:
- Collaborate with Sales, Product, Industrial Design, and Engineering to identify channel gaps and promotional opportunities
- Develop consumer-friendly promotions that maximize sales and brand recognition
- Ensure product content and specifications are aligned with promotional efforts
- Work with Brand and Design teams to enhance product launch materials and messaging

Education/Experience Requirements

- BA required; MBA and related Merchant, Sales, or Channel Marketing experience preferred
- Prior pricing and/or market analysis experience preferred
- In-depth knowledge of Salsify (writing formulas, pulling reports, adding properties/fields) preferred
- Experience developing long-term strategies in B2B or B2C environments preferred

Special Qualifications or Skills

- Ability to develop strong relationships with internal and external teams
- Proven ability to manage cross-functional teams in a fast-paced environment
- Strong organizational, time management, and deadline-driven skills
- Strong business acumen and willingness to challenge the status quo
- Detail-oriented with the ability to manage multiple projects simultaneously
- Exceptional written and verbal communication skills
- Self-motivated with strong administrative skills and the ability to work both independently and as part of a team
- Proficient in Microsoft Office products, SaaS, and vendor portal systems
- Willingness to travel up to 30%, including overnight and possibly some weekend work
- Ability to work within set budgets
- Ability to lift 50 lbs. and work on a ladder
- Mechanical aptitude and basic understanding of electricity

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Marketing