We are seeking an experienced leader to head Audience Strategy & Delivery, a role focused on integrating marketing technology (Martech), managing data enrichment, and driving seamless operations for business messaging marketing team. This position will oversee the delivery of Martech solutions, launch new tools (including WhatsApp in-app chat channels), and manage end-to-end Salesforce Marketing Cloud (SFMC) operations to ensure seamless execution of marketing strategies and audience engagement efforts.
Audience, Strategy & Delivery Manager, Business Messaging Responsibilities:
Collaborate with leadership to define audience-focused goals and establish accountability frameworks to track progress and performance.
Coordinate annual, half-yearly, and quarterly planning cycles, ensuring audience priorities and key initiatives are aligned with organizational objectives.
Drive monthly business reviews, leveraging data-based insights to measure performance, align on priorities, and recommend actionable solutions.
Manage budgets and oversee resource planning, ensuring effective allocation to deliver Martech initiatives and audience strategies.
Lead the delivery and integration of Martech tools, ensuring seamless adoption and alignment with organizational goals.
Spearhead data enrichment initiatives, enhancing the quality and utility of audience data to improve segmentation, personalization, and engagement strategies.
Oversee the launch of new tools and platforms, including implementing WhatsApp in-app chat channels, ensuring smooth rollouts and operational readiness.
Manage all Salesforce Marketing Cloud (SFMC) delivery operations, ensuring campaigns are executed effectively and leveraging the platform's full capabilities to drive audience engagement.
Develop and maintain a Martech roadmap, aligning technology capabilities with business objectives and enhancing analytics and measurement frameworks.
Enable the creation of dashboards and visualization tools to provide actionable insights for leadership and teams, facilitating data-backed decision-making.
Drive audience analysis and measurement to refine segmentation, improve targeting, and enhance the effectiveness of campaigns and marketing efforts.
Ensure the last-mile delivery of initiatives, optimizing workflows, addressing challenges, and fostering cross-functional collaboration to achieve high-quality, timely results.
Lead horizontal planning efforts, aligning tools, technologies, and audience strategies across departments to drive consistency and operational efficiency.
Build and mentor a team, foster collaboration, innovation, and continuous improvement.
Minimum Qualifications:
12+ years of professional experience in roles focused on planning, strategy, operations, or consulting, with a emphasis on marketing or technology.
2+ years of experience building and leading teams.
Proven track record on analytics and problem-solving, and synthesizing data and insights into actionable strategies.
Experience in budget management, resource planning, and delivering audience strategies with measurable outcomes.
Proficient in communication and stakeholder management skills, with a focus on fostering collaboration and inclusivity across diverse teams.
Preferred Qualifications:
Experience in delivering and integrating Martech solutions, including new tool launches and platform rollouts.
Experience managing Salesforce Marketing Cloud (SFMC) delivery operations, ensuring campaigns are executed with precision and efficiency.
Experience in data enrichment initiatives and data for segmentation, personalization, and measurement.
Experience with launching communication channels such as WhatsApp in-app chat, ensuring operational readiness and successful implementation.
Advanced knowledge of Martech platforms and tools with audience and business goals.
Proficiency in creating dashboards and data visualization tools that empower teams with actionable insights and performance tracking.
Familiarity with agile methodologies and frameworks for continuous improvement and delivering smooth operations.
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$150,000/year to $211,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.