Axogen is committed to building and maintaining a strong and gratifying company culture that fosters professional growth. Our hands-on and personal approach makes transitioning to a new job a seamless and enjoyable process. Most benefits are effective on day one!
Axogen is an equal opportunity employer and does not discriminate against applicants on the basis of race, color, creed, religion, ancestry, age, sex, marital status, national origin, disability or veteran status.
Why you'll love working at Axogen:
Friendly, open, and fun team culture that values unique perspectives
Company-wide dedication to profoundly impacting patients' lives
Comprehensive, high-quality benefits package effective on date of hire
Educational assistance available for all employees
Matching 401(k) retirement plan
Flexible working hours
Paid holidays, including floating holidays, to be used at your discretion
Employee Stock Purchase Plan
Referral incentive program
If you want to see how you can impact lives at Axogen, take a look at these inspiring patient stories: https://www.axogeninc.com/patient-stories/
Axogen Mission and Business Purpose
Our business purpose is to restore health and improve quality of life by making restoration of peripheral nerve function an expected standard of care. We aim to lead the markets we serve by always requiring the solutions we offer patients and caregivers provide an improved benefit-to-risk profile as compared to existing standards of care. To ensure we deliver improved benefit-to-risk solutions, we will guide and expect the market and design requirement specifications underlying our engineering, business development, and clinical research activities, objectively target advancements in standards of care.
Job Summary of the Director, Market Development
The Market Development role is a key marketing position that will have responsibility for developing the growth strategy that focuses on establishing our technology as a standard of care by identifying and developing key drivers for adoption and penetration through reimbursement, behavioral change, practice guidelines and metrics, with a goal to grow the Company's business through market penetration. Specifically, the successful candidate will be required to develop strategies for customers in current targets and new customers in new segments. Develop and maintain relationships with KOLs, maintain awareness of the competitive landscape, assume responsibility as the marketing team member on market expansion opportunities. New Markets will be defined as new indications, new institutional segments and new demographic segments. The position will report to the Vice President of Marketing.
Requirements of the Director, Market Development
Bachelor's Degree in Marketing and/or in a related field.
Master's in Business Administration is strongly preferred.
Minimum of 8 years of demonstrated success and progressive experience in marketing and product management in the medical device, surgical implant, or biotech industry.
Experience in developing new market opportunities with paradigm-changing technologies preferred.
Understand and influence the key stakeholders' drivers for change - patient, surgeons, site of care, and provider
Able to assess the strategic drivers to influence a market and skilled at building data-driven market models to value the market opportunity and costs to frame strategic recommendations
Ability to segment the market considering the surgeon, the referring physician, and the patient type, identify and resolve drivers and barriers to adoption for each.
Technical and clinical experience. Understand and shape the technical nuances to build the appropriate clinical data for both clinical adoption and reimbursement.
Experience influencing care pathways and patient flow
Demonstrated experience moving from innovators and early adopters across the chasm to the early majority. Clear understanding of the drivers of the different segments of adopters
Able to make decisions in the face of imperfect data and create performance measures to "course correct" • as the market moves
Able to enroll others in a vision and strategic plan, influence and effectively implement
Experience designing and executing market research
Proven track record of building and maintaining Key Opinion Leader relationships
Strong process orientation in the development of product management and product development processes
Orientation towards delivering on goals and being part of a fast-moving, collaborative team
Ability to manage multiple priorities in a fast-paced environment • Ability to collaborate, influence, and work with others in a dynamic, matrix environment
Must demonstrate strong interpersonal and communication skills with various levels of management and demonstrate the ability to manage differences and needs between multiple stakeholders
Willing and able to travel domestically, up to 35% of the time to respond to the needs of the customers and organization, some International travel is expected
Responsibilities of the Director, Market Development
The specific duties of the Director, Market Development include but are not limited to:
Becomes the owner and internal advocate for the companies New Market strategy
Conducts market research to assess, define and measure progress in new key market segments
Establishes practice or technique guidelines in a procedure which became a standard of care with support from societies.
Creates market differentiation which establishes barriers to "me too" followers in the market.
Develops and communicates a compelling strategy thorough understanding of the customer, channel and competitive environment.
Develops market segmentation, targeting, positioning, key messaging and competitive analysis within the Market development segment
Develops and executes marketing communications including sales collateral creation, company website, conference and education events
Partners with sales leadership to understand market feedback and field training/messaging needs and deliver solutions
Works directly with thought leaders to assess the clinical and technology needs of the new segment or customer and the underlying broadly held assumptions
Drives the market development strategy
Maintains relationships with key societies and oversees clinical conference presence
Demonstrates creative, insightful ideas and implements them quickly and effectively
Evaluates and recommends markets/products for growth in peripheral nerve
Creates and monitors market and business metrics to demonstrate effectiveness in sales growth and market penetration
Provides idea generation and creativity in this position, meets deadlines, manages and completes projects through commercialization, and develops techniques in the clinical sale of concepts and products.
Builds relationships with the key market influencers and identify potential opportunities for collaboration.
Builds and influences the economics of the procedure for all stakeholders.
Creates programs to lead change in the market; measure penetration into the potential market.
Identifies the key risk factors in the market and proactively addresses and reduces the risk
Location
111 W. Oak Ave. Tampa, FL
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Benefits/Compensation
This position is eligible for an annual bonus. Benefits offered for this position include Health, Dental, Vision, Matching 401K, Paid Time Off, 9 Paid Holidays + 3 Floating Holidays, Dependent Care Flexible Spending Accounts, Medical Flexible Spending Accounts, Tuition Reimbursement, Paid Parental Leave, Paid Caregiver Leave, Basic Life Insurance, Supplemental Life Insurance, Employee Stock Purchase Plan, and Disability Insurance, as described in more detail in summary plan descriptions.
Salary Range
$163,910-$204,887 USD
Axogen is on a hybrid work schedule for some of our positions based out of our headquarters in Florida, with 3 days in office and 2 days remote. The hybrid work schedule does not include sales or facilities in Ohio or Texas.
Axogen follows healthcare system guidelines with respect to credentialing, vaccinations and other employment/compliance related requirements, as well as CDC guidance. Axogen reserves the right to amend its policies from time to time in its sole discretion.
If you know someone who would be a great candidate for this position, or any others, just copy and send this link! https://grnh.se/cc84962d2us
