At Sparklight / Cable One and our family of brands, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.
We are open to hiring remote if we find the right talent in any of the following states: AL, AR, AZ, FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, NV, OR, OK, PA, SC, SD, TN, TX, UT.
What you will do to contribute to the company's success
Identify and prioritize HSD growth opportunities across multiple acquisition channels.
Manage connect performance across acquisition channels including affiliate partnerships.
Analyze and interpret KPIs to assess acquisition campaign effectiveness and inform future efforts.
Conduct A/B testing and optimize acquisition campaigns based on performance data.
Collaborate with internal analytics team to create actionable insights.
Assist in allocating resources effectively across channels to maximize customer acquisition.
Work closely with product, brand and retention teams to ensure acquisition tactics align.
Foster a culture of innovation, collaboration and continuous improvement.
Stays updated on industry trends and emerging technologies.
Identifies opportunities and risks with products, services and pricing throughout our markets.
Collaborates on shared KPIs with internal sales, door-to-door, and regional marketing teams.
Leverage sales feedback to refine customer acquisition strategies and messaging.
Monitors and reports on the performance of strategic initiatives.
Provide forecasts and scenario analyses to support strategic planning.
Prepares regular reports and presentations for senior management.
This position has the expectation and responsibility to take on other duties needed to help drive our Purpose, fulfill our Brand Principles, and abide by our Organization's Values.
Qualifications
10+ years in a Senior Marketing Leadership role
Experience in telecommunications, mobile, FWA or streaming services preferred
Experience in B2C and B2B environments
Strong communication skills - both written and oral
Strategic thinker with the ability to manage multiple projects in a fast-paced environment
Ability to consistently meet goals, commitments and deadline
You are passionate about finding new and better ways to drive acquisition to continuously innovate and connect with customers
Ability to work cross-functionally and collaboratively
Strong attention to detail
Strong Interpersonal skills
This role can be remote or hybrid with travel to corporate office in Phoenix required
OTHER QUALIFICATIONS
Keen acumen in budget and P&L management required.
Ability to manage influence through persuasion, negotiation, and consensus building.
Proven track record on program successes in competitive markets.
Ability to develop an excellent understanding of the Cable One Internet customer.
Deep understanding of value drivers in recurring revenue business models.
Analytical and process-oriented mindset.
Enthusiastic and creative leader with the ability to inspire others.
Qualifications
Bachelor's degree (B.A.) from four-year college or university
Minimum of ten years related experience in leading marketing and sales. Master's degree preferred.
A combined background of system and corporate experience is ideal.
Core Competencies
Committed: Values each customer, while working hard to keep their business and support our communities.
Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise , respect, and empathy.
Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.
Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.
Benefits
Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:
Medical, dental, and vision plans - start when you start!
Life insurance (self, spouse, children)
Paid time off (vacation, holiday, and personal/sick days)
401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)
Group Legal plan with Identity Theft Protection
Additional Perks
Tuition reimbursement (up to $5,250 on 1st year)
Annual community support to various organizations across the U.S.
Associate recognition & awards programs
Advancement opportunities
Collaborative work environment
FREE Cable One services for associates who live in a serviceable area
Up to $75/mo. cable/internet stipend (Phoenix associates)
We're an Award-Winning Organization!
Forbes' "America's Best Midsized Employers" 2021-2023
Our Commitment
Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.
Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
Pre-hire Processes
Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.
