The Copywriter is responsible for creating persuasive, clear, and engaging content tailored for various promotional and informational channels. This includes ad-style copy, promotional materials, and clinical content transformed into colloquial, accessible language for broader audiences across web, social media, video scripts, clinical and technical articles, and corporate communications.
Essential Duties & Responsibilities
Write clear, compelling, and clinically accurate content that reflects ICU Medical's voice across promotional and informational platforms.
Develop ad-style copy that captivates audiences and aligns with marketing goals.
Translate complex clinical concepts into approachable, conversational language without compromising accuracy.
Create a range of materials, including articles, whitepapers, web content, social media posts, video scripts, and corporate communications.
Collaborate effectively with subject matter experts and business unit leads to create impactful messaging frameworks.
Purpose persuasive copy concepts informed by creative direction and technical information.
Conduct high-quality research and interviews to inform messaging.
Revise copy based on internal, client, and approver feedback, maintaining flexibility and attention to detail.
Knowledge & Skills
Exceptional verbal and written communication skills, proficient in translating complex technical and clinical concepts into engaging, audience-appropriate content.
Strong understanding of ad-style and promotional copywriting techniques, with the ability to craft concise, persuasive promotional messaging.
Skilled in producing detailed, dense-technical content such as whitepapers, articles, and clinical materials while maintaining accuracy and clarity.
Adept at tailoring tone and style to resonate with diverse target audiences, including clinicians and non-clinicians.
Highly collaborative, creative, and action-oriented with strong customer service skills.
Strong multitasking abilities in a fast-paced environment.
Knowledge of SEO principles to optimize copy for digital platforms preferred.
Minimum Qualifications, Education & Experience
Must be at least 18 years of age
High School Diploma required.
Minimum 5 years of experience developing promotional and communications materials, including ad-style copy required.
Previous experience in an agency or in-house corporate communications setting is preferred.
Work Environment
This is largely a sedentary role.
This job operates in a professional office environment and routinely uses standard office equipment.
Typically requires travel less than 5% of the time.
About Us
ICU Medical has consistently provided you with clinical innovations that help solve real-world challenges.
With the acquisition of Hospira Infusion Systems in 2017 and Smiths Medical in 2022, we are now a global market leader with a complete line of clinically-essential IV therapy and high-value critical care products for hospital, alternate site, and home care settings.
We're ready to bring you consistent quality, innovation, and value in more areas than ever. Our focus allows us to bring you:
Dedicated and non-dedicated IV sets and needlefree connectors clinically proven to provide an effective barrier against bacterial transfer and colonization.
The industry's broadest IV smart pump offering covering large volume, pain management, and ambulatory needs.
IV medication safety software providing full IV-EHR interoperability with the highest customer satisfaction and compatibility with more EHR systems than any other company.
Significant US IV solutions manufacturing and supply capabilities.
This role is based remotely; the incumbent may be remote in any state other than Colorado; California; Connecticut; Montana, Maine or New York.
ICU Medical EEO Statement:
ICU Medical is committed to fostering a diverse, inclusive, and equitable work environment. As an Affirmative Action and Equal Opportunity Employer, we ensure that all qualified applicants receive fair consideration for employment regardless of race, color, nationality or national origin, ethnicity, sex, gender identity, gender expression, gender reassignment, religion or belief, marital or civil partnership status, sexual orientation, pregnancy or maternity, age, disability, or protected veteran status.
If you are an individual with a disability and need reasonable accommodation to participate in the employment selection process, please contact us at humanresources@icumed.com. We are committed to providing equal access and opportunities for all candidates.
ICU Medical EEO Policy Statement
OFCCP Equal Opportunity Posters
"Know Your Rights" Poster Pay Transparency Nondiscrimination Provision
