The Meta platform offers marketers limitless opportunities to reach consumers across the globe. The same properties that make the Meta platform an ideal place for marketing also make the platform an ideal place to conduct Marketing Science work, including measurement and auction consulting. The Marketing Science Director NORAM is charged with managing a team of client facing, analytical professionals that consults with clients to measure the return of marketing investments, as well as develop next generation measurement systems and marketing best practices, aiming to influence the industry on marketing measurement methodologies. This will help clients adopt better measurement and use data-driven insights as a way to improve business performanceThe Director will also inform Meta marketing science strategy development and go-to-market for North America and globally. This strategy will include industry-specific application of tools, resource allocation, development of third-party partnerships, case study development, and thought leadership.This position will work with internal and external stakeholders to advise clients and the industry on measurement and auction strategy and work with them on an ongoing basis to improve their measurement and data approaches as a way to improve their business performance. To accomplish this, the Director will drive industry adoption of Meta preferred measurement methods and products and design and execute empirical analysis for individual clients and at the industry-level. The role requires a person with strong analytical and critical thinking skills as well as the ability to build deep relationships with marketing and other C-level leaders. This leader will need to be able to work cross-functionally with advertisers, sales teams, and globally across the Marketing Science team. This role will also require collaborating and influencing Product, R&D and Partnerships teams to develop or pilot new methodologies. This role will report to the Global Director of Marketing Science
Develop, mentor, and manage a talented team that owns a set of client and agency relationships across the industry in order to evolve the industry toward better measurement and use of the auction
Lead the team in conducting in-depth standard and custom ad effectiveness studies for Meta large advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
Influence industry verticals to measure true business value by building and operationalizing a "learning agenda" that highlights how a client can improve business outcomes by employing better measurement and auction techniques
Communicate our strategy to clients in individual meetings and at industry events and serve as a point of escalation
Play a major strategic role in collaborating with Product, R&D, and Partnerships to identify opportunities for new features, products, and partnerships and drive vertical and client engagement around Facebook Inc., cross publisher, and cross media measurement innovation, including product alphas and betas
Partner closely with cross-functional partners, including the Global Business Group Leadership team in North America
Minimum Qualifications:
18+ years of experience, including consulting, measurement technology, research or analytics
Experience in a client or customer-facing role persuading clients to take action based on data
Knowledge of quantitative research methods and considerations
Experience in consumer internet and social media
Experience with performance marketing concepts
Knowledge of advertising and/or measurement methods and technologies
Demonstrable knowledge of the nuances of the North America business categories
Customer-centric approach to partnering with external clients and internal cross-functional teams, including Product, Sales, R&D, and Partnerships
Proven experience to develop and maintain relationships with industry bodies at a senior level
Effective interpersonal skills with demonstrated experience to communicate technical content to general audience effectively at all levels of a client organization
Experience as a manager with track record of building teams and developing talent
Significant experience working with global teams
Preferred Qualifications:
Experience working with analytics, ROI measurement, auction, and statistics as well as a strong client management background with a focus on performance marketing
Advanced degree in statistics, economics, behavioral or social science, or business experience in a media measurement field
Experience influencing business decisions based on data-driven insights
Experience managing managers
Experience presenting at industry events
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$298,000/year to $341,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
