The Associate Upstream Marketing Manager works collaboratively with the upstream marketing team and key stakeholders to propose, prioritize, and execute development of clinically differentiable products and feature sets within our emerging next generation Infusion Systems portfolio. The Associate Manager supports the Infusion Systems organization with data analysis, competitive analysis and business case development.
Essential Duties & Responsibilities
Perform data analysis and present key takeaways to multiple levels of the organization.
Support primary market research and KOL events to secure and interpret the voice-of the customer both stated and unstated user needs.
Source, analyze, and share summaries of secondary research.
Identify opportunities to enhance existing and emerging product offerings and support development of longer-term products and services roadmap.
Quantify market and segment available markets and built business case/models to demonstrate return on investment and drive prioritization of development options.
Support development of data-based insights to drive launch-strategy, including pricing, messaging, and product positioning.
Support development of international productization and roll-out cadence and strategy.
Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, features, underlying technology, etc.
May represent the marketing function within the core team development framework.
Requires the ability to develop recommendations, often with limited and conflicting data.
Requires the ability to understand, collaborate with and influence key corporate stakeholders, including R&D, Clinical, Regulatory and Finance.
Requires the ability to reprioritize and change gears across projects as necessary.
Work on special assignments as they arise.
Knowledge, Skills & Qualifications
Excellent verbal and written communication skills with the ability to articulate portfolio value propositions to a variety of decisiion makers.
Proficient in Excel, Word, PowerPoint and Outlook. Experience with more advanced tools (SQL, Python) will be viewed favorably.
Background in medical devices, product development, market research or strategy highly desirable.
Education and Experience
Bachelor's degree from an accredited college or university is required; additional consideration for MBA, experience in using medical devices and/or technical or health sciences undergraduate degree.
2+ years in product marketing with understanding of current marketing and communication trends.
Prior product development experience preferred but not required.
Minimum Qualifications
Must be at least 18 years of age.
Must pass pre-employment drug screen and background check.
Travel Requirements
Typically requires travel 5%-20% of the time
Physical Requirements and Work Environment
This is a largely sedentary role
This job operations in a professional office environment and routinely uses standard office equipment.
About Us
ICU Medical has consistently provided you with clinical innovations that help solve real-world challenges.
With the acquisition of Hospira Infusion Systems in 2017 and Smiths Medical in 2022, we are now a global market leader with a complete line of clinically-essential IV therapy and high-value critical care products for hospital, alternate site, and home care settings.
We're ready to bring you consistent quality, innovation, and value in more areas than ever. Our focus allows us to bring you:
Dedicated and non-dedicated IV sets and needlefree connectors clinically proven to provide an effective barrier against bacterial transfer and colonization.
The industry's broadest IV smart pump offering covering large volume, pain management, and ambulatory needs.
IV medication safety software providing full IV-EHR interoperability with the highest customer satisfaction and compatibility with more EHR systems than any other company.
Significant US IV solutions manufacturing and supply capabilities.
ICU Medical EEO Statement:
ICU Medical is committed to fostering a diverse, inclusive, and equitable work environment. As an Affirmative Action and Equal Opportunity Employer, we ensure that all qualified applicants receive fair consideration for employment regardless of race, color, nationality or national origin, ethnicity, sex, gender identity, gender expression, gender reassignment, religion or belief, marital or civil partnership status, sexual orientation, pregnancy or maternity, age, disability, or protected veteran status.
If you are an individual with a disability and need reasonable accommodation to participate in the employment selection process, please contact us at humanresources@icumed.com. We are committed to providing equal access and opportunities for all candidates.
ICU Medical EEO Policy Statement
OFCCP Equal Opportunity Posters
"Know Your Rights" Poster Pay Transparency Nondiscrimination Provision
