Job Description:

eCommerce Digital Shelf Manager (Perfect Digital Store Manager)

St. Charles, MO / Newark, NJ / Nashville, TN

Royal Canin is on a mission to transform each cat and dog's health and wellbeing by pushing the limits of nutrition, knowledge, and services in partnership with pet professionals and pet owners. A key pillar of this mission is connecting with the Pet Owner through a Digital and eCommerce ecosystem, where sales are north of $1B in North America. The Perfect Digital Store (PDS) Manager plays a critical role in identifying and deploying priority Digital and eCommerce capability areas to improve our digital presence online & drive accelerated online sales growth at Royal Canin across Business Units. Focused on growing Royal Canin and Eukanuba brand presence online, this role will develop specific strategies to measure and action our Digital Shelf across all customers and share best practices and consultation with sales teams. Specifically, this role will enable Royal Canin to become best-in-class in Perfect Digital Store capabilities by acting as the thought-leader & SME while developing & executing strategies in the following areas: Perfect Digital Store, Titles and Featured Bullets, Digital Content, Ratings & Reviews, Online Taxonomy, and Search Engine Optimization.

What are we looking for?

• Bachelor's Degree


• 5+ years' experience in eCommerce strategy/sales roles


• Experience in digital or physical shelf analytics


• Understand core business metrics and how these can be influenced through online merchandising


• Proactive, high energy, action-oriented, and results driven


• Must be comfortable with providing thought-leadership to customers and senior leadership in fast-paced, ever evolving environment, and be comfortable collaborating across multiple teams and personalities

What would be your key responsibilities?

• Own the Digital Shelf (PDS) Program to drive excellence in execution through PDS improvements across retailers' capabilities, focused on Core and Advanced MKBs (Merchandising Key Beliefs), like Perfect Product (Assortment), Perfect Path (Navigation), Perfect Position (Search), Perfect Page (Content), and Ratings and Reviews. PDS ownership is inclusive of developing short & long-term strategy, setting annual targets at the retail & segment level, measuring results & identifying actions, and calculating value driven by Digital Shelf improvements.


• Own ratings and review strategy for Amazon and partner with shopper/brand marketing and digital merchandiser on management, budget, execution, and measurement/tracking with Petco/PetSmart.


• Manage data vendor relationship which includes tracking budget & contract negotiations, submitting tickets for errors, enhancements, and callouts to the service, and reporting/weighting requirements.


• Close content gaps online across customers by ensuring appropriate PDP eComm content exists, is created, and is syndicated through Salsify and other platforms.


• Act as an eCommerce consult/SME to retailers by bringing eCommerce strategies, PDS opportunities, Merchandising Key Belief principles, test & learn opportunities and/or results and best practices.


• Develop holistic Search strategy across retail customers (in partnership with Shopper Marketing team who owns the paid budget) to ensure Royal Canin is meeting or exceeding its fair share of the digital shelf, inclusive of both organic and paid results.

What can you expect from Mars?

• Work with over 140,000 diverse and talented Associates, all guided by The Five Principles.


• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.


• Best-in-class learning and development support from day one, including access to our in-house Mars University.


• An industry competitive salary and benefits package, including company bonus.

All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role.

This position is not eligible for relocation benefits.

#LI-WC1

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.