The Vertical Marketing Lead advocates and positions our brand (brand champion) to develop and execute the marketing strategy for targeted market segments.
KEY RESPONSIBILITIES - ESSENTIAL FUNCTIONS
A key component of this role is to craft vertical segment positioning, differentiated stories, value proposition and key messages to convey the company's unique solutions to the marketplace.
Create and implement marketing plans targeting specific industries, tailoring approaches to match industry needs and trends.
Conduct in-depth research to understand industry trends, pain points, and opportunities, leveraging this knowledge to inform marketing strategies.
Work closely with sales, product development, and other marketing teams to ensure alignment and coherence in messaging and strategy across various channels.
Provide the sales team with tools, insights gained from Market research, campaign KPIs/metrics, and any stakeholder feedback that may be received via lead forms, industry events, and other interactions, and collateral necessary to engage effectively with industry prospects.
Creates and executes top-notch integrated lead generation programs which includes email campaigns, social media campaigns, webinars, or a variety of Marketing tactics utilized to generate sales leads. Part of the role is to construct and identify lead generation programs and approaches that will work for specific targeted segments.to engage and attract targeted audiences
Other duties and responsibilities as assigned.
LEADERSHIP RESPONSIBILITIES
No direct people management responsibilities, however, manages the following:
Product positioning and value proposition tailoring for targeted segments
Vertical marketing strategies and lead-generation campaigns
Market research activities
Development of sales tools, collateral and product and industry content
Sales enablement programs and inbound marketing
Integrated lead generation and awareness activities
Customer feedback loop and case studies
Repeatable and measurable GTM processes
Analysis of performance metrics and results
COMPETENCIES - SKILLS
Initiative
Communication
Collaboration
Creative thinking
Strong digital marketing skills and experience including online content marketing, inbound marketing and social media
An eye for detail, mixed with creativity and superior communication skills, including verbal, written and presentation skills.
Interpersonal skills and ability to influence cross-functional teams.
High energy, a leadership and brand champion mindset and the ability to operate with minimal supervision.
EDUCATION AND EXPERIENCE
Bachelor's degree in business, marketing or related degree.
Minimum four (4) years of relevant marketing experience.
Vertical, segment, and/or product marketing experience is a plus.
Business-to-business marketing and lead generation marketing experience.
Experience within similar or relevant B2B industries preferred
Experience with market analysis, product launch and the development of integrated marketing campaigns.
Experience with Salesforce.com (Sales and Marketing Cloud), Pardot, or similar platforms
Strong copywriting skills preferred
Adobe suite design skills as an added bonus
JOB SPECIFICATIONS, PHYSICAL DEMANDS AND WORK ENVIRONMENT
Work Environment: This position is in either Schaumburg, IL or Alpharetta, GA and operates in a professional office environment.
Positions Type/Standard Schedule: This is a full-time position, Monday through Friday.
Travel: Limited Travel
Physical Demands: Speak, hear, and see, and to use hand and fingers for computer keyboard and phone. Sit or stand for extended periods of time. Reach above head to pull paper attachments.
DISCLAIMER
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Our Benefits
Wheels recognizes benefits are a significant part of your employee experience, and we've created a robust benefits package that is market-leading, competitive offerings so you and your family can receive outstanding care. Please click here for an overview of the benefits available to you and your family.
Pay Range: $77,400-$108,400 The base salary range for this position is listed above. This position is eligible to participate in the annual incentive plan which is based on company performance and individual performance. Compensation ranges are based on several factors including job function, level, and geographic location. Final offer amounts are determined by multiple factors including candidate experience, education, certifications, skill level and expertise, and may vary from the amounts listed here.
EEO Statement
Wheels is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.
Wheels is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Wheels is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.
