At Shamrock Foods, we are proud to offer our Family of Brands portfolio that we manufacture, as well as our industry-leading Exclusive Brand portfolio to foodservice operators across the Western U.S. This includes 6 brands that we manufacture as well as nearly 20 brands that we offer exclusively through our strong supplier partnerships. The Senior Director of Brand Management is responsible for the strategic development, management, and implementation of brand marketing initiatives for our Family of Brands and Exclusive Brand portfolios including planning, developing and implementing customer and sales programs across channels. The ideal candidate is proactive and harnesses leadership skills to help drive sales growth and long-term brand loyalty.
Essential Duties:
Direct all facets of brand management including leading the Family of Brands and Exclusive Brands portfolio of new and existing items.
Leadi the brand management of customer segment strategies for specialty, pizza & Italian, and Mexican operator segments.
Provide leadership and direction in developing communication plans to ensure branding and positioning are adopted internally.
Serve as Shamrock Foods' primary marketing point of contact for IMA (Independent Marketing Alliance) and Markon and serving on marketing alignment committees for the membership that comprises of independent foodservice distributors across the U.S.
Lead Brand Strategy across multiple channels and develop long-term and annual portfolio plans.
Develop and execute year-long communications and engagement plans for the product portfolio including promotions, digital content, sales training, and customer event activation.
Develop compelling system communications, including Rollout books, conversion plans, etc.
Direct responsibility over the management of applicable partners.
Lead cross-functional teams of colleagues from manufacturing, sales, category management, customer experience, and event teams to execute brand plans
Manage projects from concept through market commercialization.
Execute the marketing initiatives including promotions, merchandising, sales training, packaging, new product launches.
Analyze market data, pull out actionable insights, and translate them into activation plans that drive growth and business objectives. Utilize business analytics (share, volume and revenue drivers, competition). Form actionable recommendations and strategies
Assist in financial, competitive, pricing and category analysis. Identifying key trends and brand implications. Working with key decision tools and information sources
Other duties as assigned.
Qualifications:
Bachelor's degree required. MBA preferred.
10+ years of Brand Management experience, Foodservice or CPG food brand management preferred
Ability to think creatively & bring innovative solutions to marketing challenges
Proven experience in building and developing brands
Experience in managing people including multiple stakeholders to achieve buy-in or consensus
Strong strategic thinking skills
Experience and flexibility to establish new processes to improve overall communications effectiveness
Experience communicating at a senior level
Must be flexible and willing to work the demands of the department which may be subject to evenings, weekends and holidays.
Corporate Summary:
At Shamrock Foods Company, people come first - our associates, our customers, and the families we serve across the nation. A privately-held, family-owned and -operated Forbes 500 company, Shamrock is an innovator in the food industry and has been since being founded in Arizona in 1922.
Our Mission: At Shamrock Foods Company, we live by our founding family's motto to "treat associates like family and customers like friends."
Why work for us?
Benefits are a major part of your overall compensation, and we believe offering them at an affordable cost is not only the right thing to do, but it helps keep you and your family healthy. That's why Shamrock Foods pays for the majority of your health insurance, allowing you to take home more of your paycheck. And it doesn't stop there - our associates also enjoy additional benefits such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well as our incredible growth opportunities, continued education, wellness programs.
Equal Opportunity Employer
At Shamrock Foods Co all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or any other basis protected by applicable law.
