Job Description:

Location: Milton, GA

Salary: Negotiable

Description: Our client is currently seeking a Business Data Analyst
[Additional Description]


T
Title:
Business Data Analyst (W2)


Location:
Irving, TX and Tampa, FL (Hybrid)

Duration: Contract




JOB DESCRIPTION:


Reporting COE team is looking to hire a Business Data Analyst to deliver value to the organization through business intelligence reporting and deep analytics by driving insights to actions. The team manages the analysis and insights for new and existing customers across all Omni channels including online (desktop & mobile), chat, and call centers. This full-time role will be responsible for developing and building reporting solutions, guiding data-driven decisions and recommending Next Best Actions, analyzing Customer journey touchpoints, driving personalization of behavioral insights, cross-channel analytics, segmentation, assessment of overall impact for use cases and help define, refine, and measure business outcomes to transform customer experience.


The Business Data Analyst will focus on developing, automating and deriving insights from Analytics and Reporting Tools such as Tableau/Qlik/Adobe dashboards, storytelling new customer insights with UI/UX visualizations and maintaining or enhancing existing reports. This will also be an opportunity to build and track campaigns, data-driven use cases, opt-in rates, conversion rates, channel engagement KPIs, empowering stakeholders to optimize channel experiences, championing efforts to optimize revenue, conversion, improve customer satisfaction and expense reduction of a Fortune Fifteen company.

Responsibilities:

Collaborate and partner with Digital and Omni channel stakeholders to identify analytics and reporting requirements and baseline metrics prior to executing new use cases
Develop Digital KPIs and reporting dashboards in Tableau/Qlik/Looker to measure, analyze and report trends on App and Web Engagement, App Adoption, Digital Channel Hops and E2E CX journey metrics with path analysis, cohort segmentation, SQL automation.
Source and analyze data from various data repositories, validate data for consistency, and partner with IT teams to ensure data integrity and KPI calculations
Stitch together data from multiple channels to formulate a complete customer journey 360 view.
Create and deploy actionable dashboards for business owners to gauge performance and assist with omni channel optimization decisions such as CX KPIs, NPS, Revenue, Churn, Call-in Rate
Develop VCG Reporting visualizations to highlight insights on opportunities to reduce journey fallout, channel hops, post digital assisted contact rate and optimizing human interactions
Stakeholder scorecards and dashboards with executive leadership to gain alignment and promote usage and maintain consistent KPI definitions in Collibra for Data Governance
Perform A/B Testing, measure success metrics of new releases over existing flows, run simulations for Omni insight personalization, holistically analyze end-to-end journey paths
Correlate, interpret and summarize scorecard reports for Omni, Assisted and Cross-Channel metrics and quantify business outcomes for data-driven campaigns and business performance.

You'll need to have

Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Ability to create complex SQL queries to pull data from relational and non-relational data sources like Teradata, Google Cloud Platform (GCP)/BigQuery, Hadoop/HIVE SQL and EDW.
Data visualization skills and good experience using Tableau/Looker/Qlik to develop reports
Experience conducting research or analysis and managing projects for multiple stakeholders.
A/B Testing experience and KPI measurements for deriving insights from customer behavior and data patterns from Omni channels

Even better if you have

A Bachelor's Degree or Master's degree in business, marketing, information systems, analytics/business intelligence, engineering, mathematics, statistics, behavioral sciences or other relevant technical discipline.
Six or more years of professional work experience within analytics and dashboards
Prior experience with BI Tools or Analytics platforms such as Adobe Analytics, Google Analytics and visualization tools like Tableau/Qlik/Looker etc


Analytical skills and problem solving skills with capability and experience connecting sales/operational/channel data between multiple data sources to develop queries, analyze data and generate insights.
Prior experience in Customer Experience, Digital and Assisted Channel Analytics, NPS Scorecards, Dashboard Reporting, KPIs, customer journey cross-channel analytics is a plus
Statistical background with ML algorithms and tools such as R/Python/Spark, Deep Learning techniques or other advanced analytics tools.
Any prior exposure to AI/Machine Learning and some high-level understanding of ML models or data science model metrics to generate insights

Contact: rsingh08@judge.com


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