The Krusteaz Company is looking for a Sr. Associate Brand Manager to join the marketing team! This position contributes to brand performance, share and business growth by executing key initiatives that align with The Krusteaz Company sales and financial goals. Reporting into the Senior Brand Manager, this role contributes to and leads business and marketplace analytics, annual brand and financial planning, marketing plans, and product development, all in service of driving the performance, equity and share of our brands.
Essential Functions: Other duties, responsibilities, and activities may change or be assigned at any time.
Be a champion for our consumer: use marketplace data, trends, and consumer insights to bring the consumer front and center to all initiatives while championing the consumer across the organization. Contribute to brand and initiative learning plans.
Be an advocate of the brand internally and externally, influencing peers and leaders on key aspects of the brand growth strategy and annual plan.
Responsible for day-to-day business on one or more brand segments, delivering business results including P&L targets (top and bottom line); perform in-depth marketplace analytics and provide insights on trends (brand and competitive). Continuously recommend initiatives and activities that can address key trends and keep brand growth on track. Participate in monthly demand forecasting process by bringing marketplace and performance insights to the table to drive forecast accuracy.
Mentor Associate Brand Managers on business analytics and tools to grow the team’s competency in business and marketplace analytics.
Support the development of annual brand and marketing plans: use marketplace data, consumer insights and customer truths to develop winning strategies that are rooted in brand, marketplace, and consumer insights.
Lead the development and execution of key elements of the brand marketing plan including agency briefing, timeline and executional roadmaps. Collaborate with agencies and brand leads to co-develop communication and marketing assets, execute plans. Lead post-mortems to improve efficiency and effectiveness of plans.
Support development of annual financial plan through a bottoms-up volume build incorporating key initiative and growth drivers.
Understand the customer retail environment and how to win at key customers: champion the brand with sales in service of driving competitive advantage. Recommend pricing, promotional strategy and assortment through the lens of efficient trade spend and driving brand performance relative to competition.
Lead annual portfolio assessment to drive recommendation for line extensions and new products as well as optimization opportunities; serve as business lead on NPD (new product development) initiatives from end to end through the lens job to be done, quality, financial goals and ultimate consumer, customer, and business impact.
Lead development of NPD in-market performance tracking and resultant action plans as well as competitive defense plans.
Support portfolio and packaging initiatives as needed (renovation, cost optimization, quality improvements).
Work with Sales Team to create effective sell stories to gain strong trade support and new product distribution using relevant category and consumer data; recommend and execute consumer promotional tactics that establish new items and drive velocities.
Demonstrate team leadership, working with cross functional teams such as R&D, Operations, Finance, Sales, Manufacturing, Supply Chain, and Consumer Insights to deliver business results.
Participate in one or more team health activities that ladder up to overall marketing team vision at The Krusteaz Company.
Position Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals qualified with disabilities to perform the essential functions.
Demonstrated passion for the consumer.
Possess a strong bias for results and demonstrated accountability, along with a natural attention to detail.
Flexible and able to handle changing environment and priorities, comfortable with ambiguity.
Self-motivated – able to set priorities, meet deadlines and manage multiple and often competing priorities in a fast-paced environment.
Exceptional analytical skills and quantitative strength, experience turning insights and analysis into actionable strategies and initiatives.
Experience in analyzing financial data and proven understanding of P&L drivers.
Experience leading marketing communication projects including digital media.
Clear demonstration of organizational savvy, communication, interpersonal skills – influencing, resolving conflict, and creative problem-solving skills.
Ability to develop working relationships with internal employees and external partners including sales team, advertising agencies, packaging designers, research vendors, etc.
Proficiency in MS Office applications, with an emphasis on PowerPoint and high proficiency in Excel.
Experience using and analyzing syndicated data (IRI/Unify).
Ability to travel 5-15% of the time.
Education and/or Experience:
BA/BS (Business or Marketing Degree Preferred).
3-5 years’ applicable marketing or product experience; with strong preference for CPG.
Physical Demands and Work Environment:
While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone along with reaching. Specific vision abilities include close vision requirements due to computer work. Moderate noise, ability to work in a confined area, and ability to sit at a computer for an extended period of time are also included.
The policy of The Krusteaz Company is to hire, train, and promote all persons in all job groups in accordance with law, without regard to race, color, religion, sex, sexual orientation, age, marital or military status, national origin, gender identity, the presence of any sensory, mental or physical disability, genetic information, or any other status or characteristic protected by local, state, or federal law.
Get to know us:
A people-focused company that cares: We're a 90-year-old company with the entrepreneurial spirit of a startup and a focused eye on the future. As a midsized, privately held company with a portfolio of beloved food and beverage brands, our people are the most important ingredient in our success.
A valued and supported workforce: We place tremendous value in our employees and provide competitive pay and comprehensive benefits to ensure our employees can create the best life for themselves. Benefits include a top tier health insurance plan with lower-than-average employee cost share, generous PTO, 401(k) match, and more.
An engaged and energized culture: At The Krusteaz Company, collaboration and ingenuity drive our fierce commitment to creating extraordinary product experiences that people love.
A place to grow and make a difference: An entrepreneurial spirit has been at the core of our company since the beginning, attracting self-starters who are curious and love to learn and to share ideas.
Hybrid Work Model: At The Krusteaz Company, we have in-office "core days" of Tuesdays and Wednesdays where all corporate employees are expected to be onsite. Mondays, Thursdays, and Fridays are flexible remote days to allow for work/life balance. You may be asked to come in outside of a core day from time to time, based on business needs. We have found aligning our scheduled in-office days provides opportunity for employees to build connections and collaborate together.
Benefits: We are proud to offer generous benefits including comprehensive medical, dental, and vision insurance (starting at $50/month for employee-only coverage on the PPO Plan or starting at $25/month for employee-only coverage on the HDHP), 401(K) matching, 3 weeks of paid vacation, 10 paid holidays, 1 paid personal holiday, company provided life insurance and disability insurance, flexible spending account, healthcare saving account, voluntary accident insurance, voluntary critical illness insurance, and tuition reimbursement.
Salary Information: An employee in this position can expect a salary range between $100,524 and $165,851. We typically pay out between $113,000 and $144,000. The actual salary offered will carefully consider a wide range of factors, including internal equity, experience, education, certification, training, and location. All positions are eligible for additional incentives based on business performance.
We hope you'll take the time to get to know us!
The Krusteaz Company is not sponsoring new applicant employment authorization at this time and please, no third-party recruiters.
