The Assistant Vice President of Digital Marketing is responsible for developing and executing an effective digital strategy to enhance customer engagement and drive revenue growth. This role will utilize a multi-channel approach to maximize the impact of digital initiatives, leveraging data-driven insights to inform decision-making. Key responsibilities include analyzing customer needs, creating compelling digital campaigns, optimizing marketing technologies, and improving search and email marketing strategies.
Key Responsibilities:
Strategic Marketing - 70%
Create and manage comprehensive digital programs to enhance the digital customer experience.
Develop and implement cohesive marketing strategies for online platforms and SEO.
Define and execute both short- and long-term digital strategies, enhancing marketing and conversion capabilities.
Oversee organic and paid demand generation activities across digital channels.
Guide digital strategy development in alignment with corporate goals.
Scale multi-channel digital campaigns effectively.
Manage marketing infrastructure and customization of marketing automation platforms.
Stay informed on industry trends to deliver proactive marketing campaigns.
Define and measure key performance indicators (KPIs) across digital channels.
Oversee digital marketing strategy, including goals, campaigns, and budgets.
Manage media integration, SEO, and analytics tools.
Understand customer journeys and sales funnels.
Collaborate with internal teams to integrate digital initiatives into operations.
Identify opportunities for site improvements through technology.
Team Management - 30%
Lead and mentor the Digital Marketing Team, ensuring accountability and performance.
Provide strategic direction for campaign development to maximize impact on sales and lead generation.
Share best practices and thought leadership in digital marketing.
Participate in relevant meetings and foster positive business relationships.
Secondary Functions (if applicable):
Engage in special projects or other assigned duties.
Supervisory/Budgetary Responsibilities
Create and manage budgets and expenses.
Build and maintain relationships with marketing technology vendors.
Qualifications:
Bachelor's degree in marketing or a related field.
10+ years of experience in senior marketing roles, including management.
Experience with marketing automation, SEO, paid search, and multi-channel campaigns.
Relevant certifications are a plus.
Knowledge, Skills, and Abilities:
Strong understanding of company values and commitment to excellence.
Proficiency in Microsoft Office Suite and CRM systems.
Experience with marketing automation and email service providers.
Ability to manage multiple priorities in a fast-paced environment.
Excellent oral and written communication skills.
Strong leadership and interpersonal skills, with the ability to influence senior management.
Exceptional attention to detail and organizational skills.
Solid project management and problem-solving capabilities.
Ability to work both independently and collaboratively.
Proven ability to meet goals and deadlines while maintaining confidentiality.
Creative leader with a talent for inspiring others.
Contact: sjain01@judge.com
This job and many more are available through The Judge Group. Find us on the web at www.judge.com
