At AstraZeneca we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We are focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring innovative ideas to life.
Our ambition is to improve and save lives for the millions of people who are living with the complexities of Cardiovascular, Renal & Metabolic (CVRM) diseases. AstraZeneca is uniquely positioned to improve the outcomes of patients living with CVRM diseases today and tomorrow with our strong and expanding portfolio and one of the broadest, deepest, most innovative pipelines in the industry. By 2032, we intend to be leading the world in CVRM therapies, launching up to 15 new life-changing medicines.
The US Commercial CVRM organization is responsible for shaping, launching, and executing commercial strategies across our portfolio. To support our future growth, we have an exciting opportunity as Associate Director, Marketing responsible for the development and implementation of go to market launch plans for a key CVRM asset. This position is based at our Wilmington, DE, headquarters for our US Biopharmaceutical Business Unit (BBU).
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Main Duties and Responsibilities
The Associate Director will be responsible for driving a best in the industry launch for treatment resistant hypertension. You will work closely with the Marketing Director on the creative campaign development, execution and optimization. This role will be responsible for the development and implementation of customer experiences (both Consumer and HCP) as we prepare for the launch of a key CVRM asset. Core areas of focus include but are not limited to Consumer experiences, HCP experiences, HCP Promotional Education, Congresses and Field engagement. Matrix team leadership is also a key responsibility.
In this role, you will work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels. Collaborate with other functional areas including but not limited to medical, sales, regulatory, compliance, and operations to ensure promotional planning is consistent with legal/regulatory compliance.
Essential Job Duties:
Support the development and execution of disease-state and brand core promotional materials for US HCP and patient brand promotion, driving innovation and implementing key marketing initiatives for launch
Lead development and execution of integrated channel marketing and media plans
Collaborate with Insights and Analytics and Market Research Teams to identify and drive actionable insights, define success metrics and analyze performance trends with a keen eye to optimization.
Support the build of a comprehensive disease-state awareness program messaging and materials to HCPs, patients, and providers executing within a strategic omnichannel approach
Define and facilitate development of the brand's post launch promotional plan and programs, and ensure execution pull through and consistency with brand strategy
Partner with sales team to drive growth of in line business
Responsible for handling multiple program budgets, timelines, processes, and procedures
Manage partner agency relationships, workflow, and related expense budgets
Essential Skills/Experience:
Bachelor's Degree required; preferably in business, marketing or the sciences
5 years of Pharmaceutical or Healthcare industry, or relevant professional experience
3 years of Pharmaceutical Marketing or Promotions, or relevant commercial experience including Sales or Marketing, or Market Access
Successful delivery of strategic and operational plans within a therapeutic or business area
Demonstrated experience in working within cross-functional business units essential
Proficient in financial analysis with the ability to assess and deliver results
Strong presentation and negotiation skills
Ability to successfully lead through ambiguity
Successful experience leading change transformation
Demonstrated learning agility
Desirable Skills/Experience:
Advanced Degree in business, marketing, or the sciences
Experience in product launch(es)
Experience in Consumer and/or HCP Marketing
Experience in Insight / Market Research
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Experience in management of digital customer experiences, websites and/or e-commerce platforms
Experience related to therapeutic area (Cardiovascular Renal Metabolic)
Where can I find out more?
Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/
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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
