Posted in Other about 11 hours ago.
Location: New York, New York
The Director, Social Media will lead efforts to creatively tell Audubon’s story and support our strategic plan milestones across our contemporary social media ecosystem of over 3 million followers. The ultimate goal of Audubon’s social media and storytelling practices is to deepen our audience’s affinity toward protecting birds across the Western Hemisphere in an engaging and inspiring way.
The position serves as the in-house expert on organic social media storytelling, including setting cross-platform strategies, performance metrics, and desired outcomes that support Audubon’s overall messaging, marketing, and engagement strategies. The director develops and executes multifaceted social media programs, campaigns, and strategies to further communications, advocacy, and organizational brand-building goals. The director is responsible for managing and developing social media staff and vendors; coordinating with or setting direction for other Audubon staff and chapter leaders who maintain social media properties; leading relationships with partners; providing trainings, best practices, and resources for the Audubon network; and reporting on outcomes and proactively adjusting or proposing strategies and tactics.
This position is hybrid out of our New York, NY or Washington, DC office.
Cover letters are required.
Compensation:
Salary range based on geo-differentials:
$130,000-$145,000/year = D.C.
$145,000-$160,000/year = NYC (not Oyster Bay)
Strategy & Brand Elevation
Oversee development and growth of social channels for National Audubon Society and Audubon Action Fund, Audubon’s affiliated 501(c)(4) organization.
Recommend strategies and influence organizational decisions about marketing and engagement across social media platforms, directly contributing to Audubon’s overall marketing and engagement goals (including shaping public opinion; generating leads; fundraising; advocacy; volunteerism; and Equity, Diversity, Inclusion and Belonging).
Ensure that overall social efforts work toward Audubon’s audience goals as defined by the strategic plan.
Manage and execute social storytelling projects from end to end.
Lead internal and external teams to maximize reach, engagement, and impact of the Audubon brand in each market.
Establish the strategy, tone, and content approach across each social media channel.
Work cross-departmentally with colleagues in the Marketing and Communications department, as well as Science; Government Affairs; Conservation; Equity, Diversity, Inclusion and Belonging; State and Regional Offices; Centers; Chapters; and Americas to identify and elevate cultural and environmental themes to elevate on social platforms.
Develop, execute, and refine standards for community management appropriate to different channels. Monitor conversations across social media channels, engage with fans/followers, identify opportunities for influencer outreach, and flag escalations.
Conceptualize and develop thoughtful, engaging, and compelling ways to tell stories for target social audiences.
Source and manage pipeline of content opportunities both outside of and within Audubon's national network to elevate local projects.
Lead collection and analysis of key performance metrics on social media platforms and make or recommend strategic decisions based on metric performance.
Track and analyze digital and consumer trends and assess new technologies to determine their appropriate fit for Audubon integration.
Partner with Audubon staff to ensure that equity, diversity, inclusion and belonging principles are incorporated and followed in all aspects of our work.
Staff & Organization Leadership
Effectively supervise the social media team (three full-time staff at the time of hiring) to maintain a powerful, credible, and distinctive voice for Audubon on social media platforms.
Recommend appropriate staffing and oversee hiring for regular and fellowship job openings.
Supervise content creation and deployment tailored for specific social media platforms and design social creative, including graphics and video, to support and enhance daily content and campaigns.
Develop and implement processes and standards for social media platforms and storytelling for the entire Audubon network.
Provide coaching and training for Audubon’s distributed network of communicators, fellows, and traditional and campus chapters, including creating social media toolkits for specific topics (i.e. Audubon Photography Awards; I Bird, I Vote; etc.).
Budget & Administration
Draft and manage social media budget including vendors, software, equipment, professional budget, and staff travel.
Generate ad hoc reports featuring key performance metrics for specific campaigns and partners (i.e. Audubon Photography Awards, Explore.org, Boreal work, etc.).
External Relationships
Develop and maintain relationships with key online influencers and decision makers to extend Audubon’s brand, reach, and influence.
Contribute to the growth of Audubon’s marketing and media relations activities by representing the organization at digital and social media conferences and networking events.
Advanced degree or equivalent professional training in marketing, communications, public relations or a related field.
10 years of experience in digital marketing and/or social media management. An equivalent combination of education and work experience will also be considered.
Recognized thought leader in social media space.
5-7 years of experience managing staff and agency relationships.
Exceptional working knowledge of all contemporary social media platforms and tools, including but not limited to Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, Reddit, Pinterest, Sprout Social, and other third-party tools.
Demonstrated success in connecting social media activity to marketing and engagement goals such as lead generation, political advocacy, fundraising, influencer engagement, and volunteer recruitment.
Strong research and planning background, demonstrated through successful oversight of campaigns and vendor relationships.
Demonstrated creativity in content creation and storytelling for social media channels.
Strong writing skills pertaining to digital marketing content.
Highly motivated self-starter.
Demonstrated ability to provide leadership within a network, balancing needs and objectives of key stakeholders with overarching goals and ensuring good working relationships within a team.
Impeccable professional demeanor and commitment to teaching and staff development.
Able to work nonstandard hours, including evenings and weekends.
Demonstrated skills as a calm, quick thinker and precise, rapid worker.
Commitment to continuous learning and improvement of expertise and leadership skills.
Knowledge of and interest in conservation and bird-related issues (including ability to recognize and write about birds) preferred.
Commitment to Audubon’s organizational values of care, collaboration, change, integrity, impact, and innovation.
Demonstrated personal and professional commitment to and experience in advancing equity, diversity, inclusion, and belonging.
Occasional travel to attend internal and external meetings, as well as to produce social media content.
The National Audubon Society is a federal contractor and an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We are committed to a policy of nondiscrimination, inclusion and equal opportunity and actively seek a diverse pool of candidates in this search.
The National Audubon Society endeavors to keep our careers site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Accommodations@audubon.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
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