Associate Director, Digital Marketing and Content Strategy
Job Summary:
The Crummer Graduate School of Business is seeking an Associate Director, Digital Marketing and Content Strategy to optimize digital marketing efforts focused on mid level career executives and graduate business admissions. The ideal candidate will collaborate closely with the MBA program Admissions team, and the executive education sales and partnership teams to enhance lead conversion, ensuring seamless alignment between marketing strategies and enrollment conversion goals. This role is instrumental in shaping a data-driven marketing approach and driving innovative, impactful campaigns tailored to clients and prospects seeking either an MBA or an executive education program.
This individual will have deep expertise in digital marketing strategy, content development, and creative campaign writing and analytics. They will lead efforts to refine audience targeting, optimize user journeys, and create compelling campaigns that resonate with prospective students and mid-career level professionals. This candidate brings a strong foundation in strategic content creation along with operational digital marketing and execution abilities. This individual will understand how to tell compelling stories across digital touchpoints and will manage Crummer's digital brand presence across all platforms. This position requires someone with both creativity and strategic rigor, capable of transitioning Crummer from a "Random Acts of Content" model to a robust, strategically aligned storytelling content framework.
Key Responsibilities
Strategic Leadership and Collaboration
Develop and implement digital marketing strategies that align with enrollment objectives.
Partner with Admissions and executive education product teams to streamline communication and ensure an optimized lead-to-enrollment process.
Conduct market research and competitive analysis to identify opportunities and gaps in strategies.
Content Creation and Campaign Management
Design and execute multi-channel campaigns to engage prospective students.
Build and manage Crummer website strategy to drive awareness and reputation.
Oversee content development, ensuring messaging is compelling, brand-aligned, and tailored to the needs of adult learners.
Manage editorial calendars and campaign timelines.
Analytics and Optimization
Utilize tools like Slate Enrollment Database (enrollment), Sales CRM (Salesforce/MS Marketing Cloud) and Google Analytics to analyze campaign performance, refine audience segmentation, and improve conversion rates.
Optimize digital touchpoints to improve and optimize campaigns, user experience and enrollment outcomes.
Develop actionable reports to guide data-driven decision-making
Community Engagement
Foster relationships with students, alumni, and faculty to enhance engagement and advocacy across digital platforms.
Create and manage online events, webinars, and other interactive experiences to attract prospective students.
Work closely with faculty, admissions/enrollment, and alumni teams to align marketing efforts with institutional goals.
Train and mentor team members, foster a culture of collaboration and continuous improvement.
Minimum Qualifications & Education:
Bachelor's degree in communications, marketing, journalism or related field.
Minimum of 7 years of experience in data driven digital marketing.
Preferred Qualifications:
Master's degree in communications, journalism or digital marketing (or MBA) with a concentration in communications and/or marketing.
Strategic content development experience in higher education or consumer luxury industry.
Knowledge, Skills, and Abilities:
Demonstrated ability to develop and execute data-driven marketing strategies.
Exceptional communication and interpersonal skills for effective collaboration across teams.
Creative problem-solving abilities with a focus on continuous improvement.
Strong project management skills, with the ability to manage multiple initiatives simultaneously.
High-energy and enthusiasm with an entrepreneurial mindset.
Work Environment:
Campus-based, front-facing customer service position, working in an office environment.
Regular use of a computer and databases.
Must be able to work flexible hours, which include evenings and weekends, based on business needs.
Instructions to Applicants:
To apply, please submit an application and upload the following materials:
Resume
Cover Letter
Screening of applications will begin after January 6th and continue until the position is filled.
About Crummer Graduate School of Business:
The mission of the Crummer Graduate School of Business at Rollins College is to develop global business leaders and innovators through a high quality, integrated, experiential education that prepares them to add significant value to their organizations and communities. Through their drive to bring this mission to life, the Crummer Graduate School of Business at Rollins College has been recognized nationally and internationally by some of the most well-respected organizations in the business world. A graduate business degree should do more than provide you with credentials. It should equip you with connections and resources for life - that is the Crummer Advantage.
Click here to learn more about the Crummer Graduate School of Business!
Benefits & Perks:
25 Days - Paid Time Off (vacation, sick and personal time)
10 Days - Paid Holidays
5 Days - Paid College Closure Days
Eligible for Medical, Prescription, Dental & Vision Insurances (within 30 days of hire)
100% Employer-Funded Health Reimbursement Account ($125+/month)
100% Employer-Paid Short & Long Term Disability Insurance
Domestic Partner Benefits
11.5% Employer Retirement Contributions
Discounted On-Campus Dining Meal Plans
Free On-Campus Parking
Free Access to Campus Amenities (gyms, pools, library, sporting events and more)
Free Full Tuition for Employees and their Families
Pet Insurance
100% Employer-Funded Employee Assistance Program
Flexible Spending Accounts
Award-Winning Wellbeing Programs
Plus More!
Additional Perks:
Rollins College is conveniently located on multiple Lynx Bus Routes (Winter Park/Rosemont-9 & Winter Park/Springs Village-23) and within walking distance from the Winter Park SunRail Station
Local & National Discount Programs, including Winter Park Locations (i.e. shops, restaurants, gift cards and more)
Free E-Training Courses & Professional Development Opportunities
IT Software & Laptop Discounts (Apple, Lenovo, and more)
At Rollins, we strive to be responsive, respectful, collaborative, competent, and inclusive in all that we do. Whether serving prospective or current students, alumni, local residents, or our fellow faculty and staff colleagues, these standards define the Rollins service experience.
Click here to learn more about our commitment to Service Excellence at Rollins College!
Diversity & Inclusion at Rollins:
Rollins is committed to fostering a diverse and inclusive campus community, and the College celebrates the open exchange of ideas within a climate of civility and mutual respect. We view differences-from race and ethnicity to sexual orientation and political perspectives-as rich opportunities for understanding, learning, and growth. To learn more, please click here.
Through its mission, Rollins College is firmly committed to creating a just community that embraces multiculturalism; persons from historically under-represented minority groups are therefore encouraged to apply. Rollins does not discriminate on the basis of sex, disability, race, age, religion, color, national or ethnic origin, ancestry, marital status, veteran status, sexual orientation, gender identity, gender expression, genetic information, physical characteristics, or any other category protected by federal, state, or local law, in its educational programs and activities.
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