Job Description:

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

North America Marketing is an ACV powerhouse, relentlessly focused on driving impact at every stage of the buyer's journey-from initial interest to lasting advocacy! We take shared ownership of pipeline and revenue goals alongside sales, aligning every effort to deliver measurable business results.

About the Role

The Senior Go To Market (GTM) Program Manager, Healthcare, creates targeted strategies for key audiences and designs multi-channel programs to deliver on regional business objectives. This role focuses on managing the buyer experience from brand, reputation, demand, to advocacy stages. The Senior Program Manager partners with the Regional Marketing Manager to address sales priorities and create integrated marketing programs, working cross-functionally with Solution Marketing and Channel Activation experts to bring programs to life!

Key Responsibilities:

• Program Design & Execution: Run the program journey from brand to demand to advocacy, across channels. Align to business priorities, then develop and implement regional demand programs aligned with revenue goals, while activating global campaigns at the regional level.


• Audience & Offer Strategy: Define audience segmentation and account targeting; tailor messaging, content, and offers; and partner on channel strategy and tactics to engage prospects.


• Cross-functional Collaboration: Partner with Regional Marketing to align programs to sales priorities. Partner with Solutions Marketing to ensure program messaging & relevance in programs. Engage channel experts on program tactics and execution. Align with the Global Campaigns team to activate campaigns through regional programs.


• Program Optimization: Analyze and optimize programs and budgets to improve engagement and drive results.

About You

We are looking for a candidate that is analytical and results-driven and has experience in B2B marketing, enterprise software and SaaS.

Key Skills:

• Audience marketing: identifying key audience segments, developing targeted marketing campaigns, improving customer engagement, and ultimately driving sales and growth.


• Lead generation: identifying potential customers, engaging with them to create interest in the company's offerings, and championing these leads to convert them into sales opportunities.


• Reporting and analysis: identifying trends, making informed business decisions, improving operational efficiency, and predicting future outcomes based on historical data.


• Channel marketing strategy: selecting, managing, and optimizing a mix of sales channels to interact with potential customers and achieve business objectives.


• Digital marketing: increasing online presence, driving website traffic, improving prospect and customer engagement, and generating leads or sales through targeted online campaigns.

Basic Qualifications:

• 7-10 years of marketing experience in B2B software driving impactful demand generation programs


• Proven track record executing marketing programs on both a strategic and tactical level


• Enterprise software/B2B marketing experience required

Other Qualifications:

• Prior experience in marketing to healthcare is preferred


• Ability to work collaboratively across cross-functional groups and get results. Focusing on collective success as a teammate vs. individual wins


• Experience leading project related budgets and monitor campaign performance and spend.


• Skills to analyze program results and performance trends and make data-driven decisions


• Creative problem solver that brings new ideas to the table

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

Primary Location Base Pay Range: $138,700 USD - $208,100 USD

Additional US Location(s) Base Pay Range: $110,400 USD - $208,100 USD

Our Approach to Flexible Work

With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

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