Digital Marketing & Branding Specialist, Global Marketing
US-CA-Redwood City, Remote
Job ID: 2024-4741 Type: Regular Full-Time # of Openings: 1 Category: Marketing US-CA-Redwood City, Remote
Overview
Nevro, a leader in medical innovation, is seeking a dynamic Digital Marketing & Branding Specialist to join our Global Marketing team. This role will support the development and execution of impactful marketing strategies, enhance brand presence, and ensure consistent messaging across digital and traditional channels for Nevro's portfolio of innovative products. This role is ideal for a strategic thinker and creative problem-solver who thrives in collaborative environments and is eager to make a meaningful impact on Nevro’s global brand presence
Essential Responsibilities:
Identify & translate customer insights into brand plan
Create, train on, and maintain Style Guides, Brand Standards, and Claims Matrices
Manage Web presences, creating plan for consistent web presence and consolidation
Run monthly Brand Forum meetings, managing scheduling, agenda and follow-ups
Support Marketing leadership in developing global brand positioning, claims and messaging requirements and Framework
Manage creative agencies and vendors on behalf of the Global Marketing team
Management of HFX branding, serving as expert on the branding needs and the point of approval for all marketing assets in regards to brand
Create and manage Communications plan, consolidating plans across departments and creating master brand comms plan
Accomplishes department objectives by managing staff (copy editor); planning and evaluating department activities
Responsibilities
Bachelors degree and 1 or more years of relevant experience
Branding or Marketing experience highly preferred
Brand Management training and experience managing campaign execution
Some exposure interacting with regional Marketing and Sales teams
Qualifications
Intellectual Curiosity
Ability to apply Brand Strategy frameworks to develop positioning and messaging, including clinical and marketing claims
Impeccable grammar and syntax and passion for language
Basic project management skills
Communicating and leading initiatives in matrixed organization
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Nevro offers equal employment opportunity, regardless of race, color, creed, religion, national origin, marital or family status, sex, sexual orientation, gender expression (including religious dress and grooming practices), gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), physical or mental condition, disability, age or other characteristics protected by laws.
