Job Title: Global Omnichannel Franchise Business Partner
Location: Cambridge, MA
About the Job
Do you have a talent for creating personalized and user-centric omnichannel customer journeys resulting in enhanced HCP and patient engagements? Are you a digitally savvy marketer who also gets excited about working with global and local affiliate teams to improve in-field sales effectiveness? Does building a strategy to grow Sanofi's Global Immunology leadership in transforming the lives of people suffering from underserved severe diseases motivate you?
Sanofi has currently the best and more robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter into the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.
GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.
As part of GTMC, vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class omnichannel engagement strategy, incl. development of standards & best practices across markets and brand teams, as well as executional planning and support of local omnichannel approaches (incl. change management); GTMC will also collaborate closely with Digital to provide consistent tools.
Centralization of Go-to-Market excellence and operational tasks across GBUs.
Standardizing best in class capabilities with strengthened global support while verticalization of reporting within GTMC from local to global.
Defining clear ways of working and bringing clarity on interfaces with GBUs, Digital, and executional support on commercial operations from Sanofi hubs to optimize process excellence and efficiency.
As a team member of Franchises Omnichannel Business Partnership organization, Global Omnichannel Dupixent Business Partner will be accountable to:
Embed and operationalize omnichannel vision into brand / franchise strategies and plans for Dupixent
Strengthen Omnichannel upskilling within the Dupixent franchise
Is a strategic partner in delivering a consistent Sanofi experience across all brands to support Sanofi's reputation (i.e. congresses, websites, social media)
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities:
Partner with Global and local cross-functional team to develop asset-tailored Omnichannel strategy
Partner with Global and local cross-functional team to ensure GloCal Omnichannel excellence in execution
Provide perspective on key channels & capabilities needed by the GBU/franchise
Provide perspective on Transformation Programs capabilities (Turing, GenAI) to support deployment of Omnichannel strategy as well as standards to drive excellence in execution (features, platforms and templates)
Drive change management to adoption of innovative / best-in-class practices and capabilities to maximize business impact and efficiency.
Support within GBU with Omnichannel capability building & training - orchestration of Omnichannel acceleration
Define & track critical KPIs to measure progress in improving Customer Experience, in partnership with I&A pillar
Identify & share best practices within, across & outside of the GBU - focus & scale-up
In collaboration with the Franchise and Customer Facing Capabilities teams, develop segmentation, targeting & customer journeys
Provide input into Omnichannel development, coordinate GBU deployment & Omnichannel KPIs definition
Ways of working
You will be a member of the Global Omnichannel Franchise Business Partnership team within GTMC Omnichannel Operations.
You will foster partnerships and close collaboration between cross-functional teams (Marketing, Medical, GTMC, Digital...) and drive structured ways of working between teams to provide maximum value and efficiency to business teams.
You will continuously work with GBUs to deliver the value and insights expected from the Omnichannel GTMC pillar as true partner in enabling business growth.
About You
Work Experience:
Education: Bachelor's degree in a related field is required
10+ years' of relevant pharmaceutical/biotech industry experience in product/brand management, and/or strategic marketing
5+ years' experience in Multi/Omnichannel environment
3+ years' experience in Immunology is pre
Experience and proven ability to build / execute marketing strategies
Strong interpersonal and communication skills with high EQ
Omnichannel/Digital Marketing expertise: Content Management, process design, change management.
Experienced in leading by influence and drive in matrix driven project teams/organizations.
Project Management: ensure the correct pace of the acceleration.
Ability to leverage networks, to develop people, coach & give feedback, empower people.
Ability to lead change while achieving business goals & objectives, act for change - Challenge the status quo. Be persistent and resilient.
Knowledge:
Omnichannel or customer engagement management experience and expertise.
Strategic analysis and planning, project management, excellent English language knowledge and skills (written and oral), IT knowledge and skills, proven communication, presentation, persuasion, skills ability to work cross-functionally.
Skills and Competencies:
Business: Numerate and with good analytical skills; Ability to prioritize; Over achievement against set objectives; Ability to work on their own initiative and make quality decisions; Excellent interpersonal skills to communicate, present, persuade and argument among internal teams and partners.
Leadership: Engages others through active communication; Demonstrates a high-level drive, passion and ambition for optimal results; Challenges the current market status quo; Develops fresh approaches in order to deliver results. Well-developed time management skills. The ability to prioritize tasks and plan own workloads to ensure deadlines are met.
Networking: Strong relationship builder; Seeks out new opportunities; Demonstrates Team Working and sharing of best practice. Experience of successfully leading projects in multicultural environments and in a matrix organization.
Personal Characteristics: Accountability, creativity, initiative, stress management, quick learning, result orientation, ability to work on one's own, continuous improvement; Listening skills, empathy, to understand the needs.
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
