Position Title: Digital Marketing Support Specialist
Req_ID: 5001090884606
Location: Madison, Alabama, United States
Description: Job Description
Manage website content in multiple content management systems, including Sitecore and WordPress. This includes adding, updating, and scheduling the publishing of website content.
Project manage all global translation projects using DeepL translation services.
Use Google Analytics to analyze website traffic data and create custom reports.
Create and troubleshoot marketing email and static landing page templates in Pardot using HTML, CSS, and responsive web design best practices.
Own the day-to-day updates of a blog using the WordPress content management system.
Use SEO best practices to format content for better SEO performance.
Manage smaller digital projects using the Wrike project management platform.
Make edits to images in Adobe Photoshop to prepare and optimize them for web use.
Assist in social media metric analysis.
Qualifications
Proficiency in using at least one popular CMS platform, such as Sitecore, WordPress, Drupal or Joomla.
Proficiency in website content creation, editing, and publishing processes.
Proficiency with HTML and CSS for designing and coding responsive web pages and marketing email templates.
General understanding of SEO principles to optimize content for search engines.
Proficiency with web design principles and user experience (UX) best practices.
Ability to troubleshoot technical issues related to landing pages and email templates built with HTML and CSS.
Experience using Google Analytics to track and report on website performance.
Strong analytical skills to assess and troubleshoot various technical issues as they arise.
Excellent written and verbal communication skills.
Ability to work collaboratively with marketing, design, and development teams.
Attention to detail to ensure content accuracy and consistency.
Ability to work on multiple simultaneous projects and deadlines effectively.
Nice To have
Experience using an IDE for code editing, such as Microsoft Visual Studio Code
General proficiency with Adobe Photoshop
General proficiency with Adobe Illustrator
Experience with email marketing platforms like Pardot, Mailchimp, Constant Contact, or Campaign Monitor.
Experience managing website hosting in WP Engine, for example, creating backups, adding redirect rules, editing domains, etc.
Ability to identify trends and patterns in data and make data-driven decisions.
