Reporting directly to the Director, US Region Marketing, this associate will support the development and execution of integrated marketing campaigns and communications tactics to drive US Region Strategic Marketing commercial strategy. This will include translating marketing and business objectives into marketing communication strategies that are impactful, relevant, and measurable, as well as managing the work of internal and external agencies. Function as "creative translator" to interpret business/marketing needs and preferences in a way that enable agencies to deliver high-quality, effective creative strategies and impactful, integrated tactics. Support the creative development process, including creative concepts and message development to ensure alignment with brand essence and product/solution positioning and core messages.
Associate is responsible for overseeing all aspects of creative and project management ensuring deliverables are on time and within budget. Ensures compliance to BD Quality and MarCom operational policies and procedures relative to the US region. Individual is responsible for campaign expense management, and for the accurate reporting of budgets and ROI on a regular basis.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Primary Responsibilities:
Support the annual marketing and strategic planning processes with clear communications plans and budgets as well as owning presentation development.
Function as liaison with internal and external communication services to drive strategic priorities and tactical execution - this includes leading cross functional teams, e.g. creative agencies, marcom and marketing associates, etc.
Drive standardization of brand messaging, positioning and core value offers across the region that ladder up to overarching commercial strategies. Create, rationalize & update existing US collateral as necessary
Develop creative briefs as necessary, and review creative concepts to ensure effective alignment with business goals, marketing objectives and BD brand identity. Facilitate constructive dialogue between marketing stakeholders and creative team / agencies.
Develop and execute US region tradeshow communications strategy and media plan - Report results
Gain approval of communications pieces from medical, legal, and regulatory review process. Ensure copy approval process is followed in accordance with BD policy
Maintain ongoing relationship with regional Business Unit marketers and marketing communications associates. Stay informed about competitive environment and healthcare trends impacting our industry.
Maintain ongoing relationship with media and external creative agencies. Develop and maintain a pool of reliable, highly skilled creative services agencies
Manage assigned communications budget by overseeing the processing and reporting of all expenses.
About You:
Education and Experience
Requires 3-5 years medical industry communications experience, including expertise in marketing communications
Bachelor's degree required in related field, i.e. Communications and/or Marketing. Master's degree preferred.
Experience in communications planning, working with creative agencies, development of positioning & messaging, managing print production, photo and video shoots, and design projects is mandatory.
Marketo, Showpad, Salesforce skills are required.
Candidates must be able to work onsite in our Franklin Lakes, NJ office 4 days a week.
Ability to travel as needed.
Knowledge, Skills, and Abilities
Honed Tactical Skills ranging from customer needs identification/definition, development of creative briefs, tradeshow management, media management - print, web, etc.,
Excellent organization skills and the ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
Demonstrated Analytical Strength in project costing and ROI modeling.
Strong Customer Focus including value proposition development, needs identification, training development, experience in the field with sales force and customers, and a bias towards responsiveness
Track record of Creativity in new idea generation and customer needs identification
Excellent oral and written Communications, active listening skills, effective team player and team leader
Excellent presentation and communication skills for a wide variety of audiences.
Highly effective interpersonal skills and Emotional Intelligence that has resulted in positive relationship building, cultural savvy, openness, and good team work, all with a high degree of ethical standards
Sound decision making capabilities and the ability to make decisions in uncertain or risky situations, even in the absence of consensus, when necessary.
Managerial courage to speak up when important information or questions must be raised and takes action when issues must be addressed.
Strategic thinker with demonstrated ability to formulate and implement bold marketing and communications strategies, convert these into tactical plans, and deliver results.
Creative out-of-the-box mindset, is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
Strong leadership presence with the ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
