At Alliant Energy, our purpose is to serve customers and build stronger communities. We are passionate about powering beyond the market challenges of today, while powering what's next in energy. When our employees say "I am energy", it means they take pride in the work we do when disaster strikes, as well as all the days in between. We want you to be safe, happy and healthy. That's why we prioritize safety, offer volunteer opportunities and provide competitive pay, comprehensive health and retirement benefits, tuition reimbursement and paid time off.
Join our dynamic marketing team as leader of Marketing Operations!
Are you passionate about driving results through data, technology and processes? We are looking for a talented and motivated Team Lead Marketing Operations to join our team and help us become a best-in-class marketing organization.
As the Team Lead Marketing Operations, you will play a crucial role in identifying, managing and optimizing tools. You will enhance dashboards and processes to streamline work and deliver results. Your efforts will create efficiency and effectiveness, providing valuable insights on performance through advanced reporting and analytics.
In this role, you will work independently and collaboratively to develop, implement, and lead strategies that create operational excellence. Your responsibilities will include onboarding employees with our systems, managing process workflow, overseeing project timelines, utilizing project management systems, handling vendor relations and contracts, and managing service level agreements. Additionally, you will continuously seek strategies for improvement to keep our operations ahead of the curve.
If you are a strategic thinker with a passion for marketing operations and a drive to achieve excellence, we want to hear from you!
What you will do
Leads efforts surrounding customer and prospect data management, data integrity, lead generation scoring models and account-based marketing (ABM) optimization.
Provides insights by managing, analyzing and reporting on target segment penetration, campaign conversion, lead attribution and marketing funnel management to determine performance, ROI and business impact of marketing activities
Identifies and implements core technologies, applications and tools to drive operational excellence.
Create repeatable, consistent practices and processes that drive efficiency and effectiveness for go-to-market (GTM) activities.
Develops and maintains relationships with internal and external stakeholders involved in key projects.
Reviews timelines, optimizing and implementing improvements as needed.
Assists in the development of training processes and resources for new Marketing and Communications staff and internal partners.
Communicates scope of services to leadership and program areas, forecasting capacity and resources needed.
Supports and ensures standardization of Marketing and Communications team and internal client project management practices across the account and creative teams.
Responds and develops solutions to Marketing and Communications and client operations concerns.
May manages vendors and freelancers.
Maintains a system for tracking Marketing and Communications equipment and supplies.
Assists in Marketing and Communications budget tracking, expenditures, and procurement needs.
Oversees the management of company trademarks including tracking current trademarks, renewals, and acquires new trademarks as needed.
Engages in other duties as needed that support Alliant Energy's Values and helps deliver on our Purpose to serve customers and build stronger communities.
Education Requirements
Bachelor's Degree Marketing, strategic communications, business management, IT, or related field Preferred
Required Experience
5 years of operational support professional background.
Experience providing both day-to-day operational management and high-level strategic decision making that contributes to organizational success.
Experience initiating and implementing plans, processes, and metrics.
Hands-on involvement in management of the production of print and digital marketing projects (print, digital, video).
Experience managing vendors to ensure efficiencies in time and cost as well as quality of production.
Key Skills
Business Intelligence Reporting • Data Analysis • Data Integrity • Data Interpretations • Data Visualization • Forecasting • Market Analysis • Market Research • Strategic Insights • Trend Analysis
Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you. r an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.
It's not just what we do; it's how we do it.
Live Safety. Everyone. Always | Make Things Better | Care For Others | Do The Right Thing | Act For Tomorrow | Think Beyond. Be Bold
Alliant Energy is committed to providing an inclusive work environment for all and is proud to be an Equal Opportunity Employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or any other basis prohibited by law.
All candidates selected for employment with Alliant Energy will be required to successfully complete a drug screen and background check.
Disclaimer: The above information on this description has been crafted to indicate the general nature and level of work performed by employees within this classification. It is not crafted to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
Alliant Energy and subsidiaries is an equal opportunity employer that values diversity in the workplace. Applicants in need of a reasonable accommodation for any part of the hiring process, please email talent@alliantenergy.com.
