Job ID: 2024-9732 Type: Regular Full Time # of Openings: 1 Plano, TX
Overview
WHO WE ARE:
Beyondsoft Consulting, Inc. is a leading technical solutions and consulting partner. We combine emerging technologies and proven methodologies to tailor elegant solutions that solve complex challenges and empower our customers to accelerate their business goals. For the past 25+ years we have been providing a broad range of high-quality IT services, including staff augmentation, business process outsourcing, custom software solutions, test automation, digital enablement, and other software engineering and digital transformation services.
WHAT WE’RE ABOUT:
We believe that collaboration, transparency, and accountability are the values that guide our business, our delivery, and our brand. Everyone has something to bring to the table, and we believe in working together with our peers and clients to leverage the best of one another in everything we do. When we proactively collaborate, business decisions become easier, innovation is greater, and outcomes are better.
Our ability to achieve our mission and live out our values depends upon a diverse, equitable, and inclusive culture. So, we strive to foster a workplace where people have the respect, support, and voice they deserve, where innovative ideas flourish, and where people can unleash their brilliance. For more information regarding DEI at Beyondsoft, please go to https://www.beyondsoft.com/diversity/.
Responsibilities
Leverage data to gain insight into trending, user experience and behavior to drive the appropriate digital marketing, mobile and social strategies.
Take various sources of customer and campaign data and condense it down to a coherent story with clear conclusions and actionable insights, acting as the subject matter expert for digital analytics.
Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices.
Visualize data into meaningful presentation decks and dashboards to provide holistic views of site user engagement activity to business stakeholders.
Update and build dashboards, leveraging Power BI or Tableau, integrating Adobe Analytics and other data.
Perform deep dive analysis via Case Studies to tell a comprehensive analytics story with data points and actionable insights to drive recommendations and decision making.
Collaborate with team management to shape our clients’ digital marketing strategy, measurement model, and expectations.
Leverage Agile Delivery methods and processes to effectively track user stories, level of effort estimates, and plan with your Agile team for each Sprint.
Communicate and set delivery expectations with your internal and external stakeholders.
Collaborate with team management to shape our clients’ digital marketing strategy, measurement model, and expectations.
Drive data analysis of web projects, A/B and multivariate testing, and ad hoc requests.
Partner with multiple vendors to support implementation of analytics tags.
Evaluate and recommend digital marketing tools and products.
Multi-task and self-prioritize work queue to balance work queue and ensure stakeholder expectations are being met. Engage in analytics delivery re-prioritization discussions as needed with stakeholders to maximize internal team and stakeholder satisfaction.
Qualifications
Bachelor’s Degree required. MBA or master’s degree in a quantitative discipline preferred.
Minimum 3 - 5 years of digital analytics experience.
Experience working at a marketing/advertising agency or consulting firm preferred.
Strong Adobe Analytics, in particular with Analysis Workspace, and Adobe Target experience.
Experience with data visualization tools such as Tableau or Power BI.
Highly proficient in Excel with building complex dashboards.
Highly proficient in PowerPoint with designing analytics-based presentations and visualizations.
Hands-on experience with and understanding of how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners.
Can multi-task and quickly adapt to changing and conflicting priorities, while working independently.
Motivated by learning and evaluating new analytics technologies and staying up to date with current trends and tools.
Implementation experience with analytics platforms such as a web reporting tool and tag management software.
Critical thinker who can problem solve and is detail-oriented and organized.
Excellent written/verbal communication and client relationship management skills.
Experience with Customer Data Platforms (CDPs) and/or other MarTech platforms preferred
Experience with offline/online data integration preferred.
Statistical modeling experience, including attribution modeling and predictive modeling preferred.
Knowledge of digital marketing platforms such as DV360 or Trade Desk preferred.
Experience with writing, executing, and analysis of data retrieved using SQL queries preferred.
General knowledge of coding languages such as JavaScript preferred.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other legally protected characteristic.
