*This role is eligible to be performed remotely, however, if you reside within 60 miles of Lands’ End’s offices in Dodgeville, WI or New York, NY, you will be expected to collaborate onsite in a hybrid fashion for up to 12 days per month.
People are the heart of our company, and our doors are open to everyone. As a customer, as an employee - we are committed to creating an inspiring culture that is welcoming, safe, and inclusive for all. Our strength in work and life comes from the combination of our experiences, backgrounds, and talents. It's what we do as people that makes Lands' End a great place to shop and a great place to work.
The Sr. Manager of Email Marketing is responsible for the development and execution of innovative email campaigns that align with business objectives, drive customer engagement, and deliver measurable results. The ideal candidate will work collaboratively with both U.S. and Europe teams to instill best practices, ensure brand consistency, and optimize email performance across markets.
Strategic Leadership
Develop and oversee global email marketing strategies that aligns with company objectives and enhance customer engagement.
Lead the implementation of marketing campaigns, including acquisition, onboarding, retention, and reactivation efforts.
Collaborate with cross-functional teams, including product, U.S. and Europe marketing teams, to align email strategies with broader business goals.
Execution and Optimization
Manage the end-to-end execution of email campaigns, including segmentation, content creation, testing, deployment, and performance tracking.
Optimize email templates for responsiveness, deliverability, and personalization to maximize engagement and conversion rates.
Implement A/B and multivariate testing to continuously improve subject lines, design, CTAs, and overall campaign performance.
Global Coordination and Collaboration
Act as the primary point of contact for marketing teams to ensure alignment and adoption of global best practices.
Provide guidance and training to teams on email marketing tools, processes, and strategies.
Partner with local teams to adapt global campaigns for regional relevance, ensuring cultural and language sensitivity.
Data-Driven Decision Making
Monitor and analyze key performance metrics, such as open rates, click-through rates, and conversion rates, to assess campaign effectiveness.
Leverage analytics to refine audience segmentation, content strategies, and targeting approaches.
Prepare and present performance reports to senior leadership, identifying opportunities for growth and improvement.
Technology and Innovation
Stay up to date with the latest email marketing trends, technologies, and regulations (e.g., GDPR, CAN-SPAM).
Identify and implement new tools and platforms to enhance automation, personalization, and reporting capabilities.
Ensure compliance with global email marketing laws and privacy standards.
Skills
Strong understanding of email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, or Marketo).
Experience collaborating with regional teams, particularly in Europe, to drive alignment and results.
Expertise in data-driven marketing, including segmentation, personalization, and performance analytics.
Exceptional project management skills and attention to detail.
Strong communication and interpersonal skills, with the ability to influence and inspire cross-functional teams.
Knowledge of email compliance laws and best practices (e.g., GDPR, CAN-SPAM).
Leadership Responsibilities
Provide guidance, support, and mentorship to team members.
Foster a collaborative and positive work environment.
Set performance expectations and goals for team members.
Conduct regular performance evaluations and provide constructive feedback.
Identify and address performance issues through coaching and disciplinary actions when necessary.
Participate and recruitment and onboarding of new team members, as needed.
Identify training needs within the team and coordinate relevant development programs, encourage continuous learning and skill development among team members.
Serve as liaison between upper management and team, conveying organizational goals and expectations.
Address conflicts or issues within the team promptly and effectively.
Manage team resources, including workload distribution and project assignments.
Ensure optimal utilization of team member’s skills and expertise.
Collaborate with upper management to establish team goals aligned with organizational objectives.
Contribute to the development and implementation of department strategies.
Education & Experience Requirements
Bachelor’s degree in Marketing, Communications, or a related field; MBA is a plus.
7+ years of experience in email marketing, with a proven track record of managing global campaigns.
Demonstrated success in leading and developing high-performing teams.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
