Walmart is where America comes to shop in-store and online and Walmart Connect (WMC) is a one of kind scaled solution to help advertisers and agencies connect with their customers wherever they shop - online or in store. As the WMC marketing team, we aim to reach and engage advertisers and agencies and show them the magic of Walmart Connect as a (retail) media platform and opportunity to build more meaningful connections with their customers/shoppers while increasing sales to eventually position Walmart Connect as a must-buy advertising and retail media platform.
You will build Connect's core brand strategy and bringing it to life with a 360 integrated marketing plan through all touchpoints.
A creative brand planner who can bring simplicity to complexity. Someone who can work with many WMC teams and own a piece of the puzzle in bringing our brand to the market. Someone who will help our brand breakthrough at high stakes moments (owned moments or known industry events).
You are not only a strategist but also a master orchestrator who can integrate all different touch points with rigorous planning experience! A strategist who can work with creative agencies to help build custom programs and ideas to bring our brand to life.
You are a collaborator who will cohesively partner with teammates, leaders, and internal partners in research, sales, comms, marketing, and other relevant teams. This role will report to the Director of Marketing Planning and Strategy.
This is not a remote role. You would be required to spend the majority of the work week in either our San Bruno, CA or Hoboken, NJ office.
Responsibilities:
Develop a creative brand strategy and positioning rooted in core industry and target insights
Develop a brand plan and lead our teams thinking to bring it to life across all touch points explaining our important moments vs our always-on touchpoints in a 360 fashion not only for the Brand and enterprise Marketing team but across all touchpoints our brand message is brought to life (social, sales, events, etc)
Develop creative and out of the box ways to help our brand message breakthrough in the industry
Partner with adjacent organizations (research, category insights, comms) to hold the line in the execution of the plan so that the Walmart Connect brand message gets translated into execution without compromise
Develop agency creative briefs and lead agency projects
Collaborate with Walmart Connect and Brand leadership to ensure all POVs are captured and assessed
You will monitor the effectiveness of in market activities
Qualifications:
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
Agency background with at least 3+ years, but 5+ years as a planner and strategist would be preferred.
Experienced in writing and communicating to persuade different audiences, including senior executives
Analytical approach, ensuring all actions are data-driven and well-structured
Experienced in finding solutions and defining a clear, insight-based path forward
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Hoboken, New Jersey US-10279:The annual salary range for this position is $108,000.00-$216,000.00 San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00
Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
About Walmart
At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
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