The ideal candidate for this position is experienced at graphic design, database management, email communication and will be highly organized with excellent attention to details. They must also be flexible and able to work well in a team environment pitching in where help is needed. Essential attributes include excellent communication and interpersonal skills and an ability to multitask and remain focused in a fast-paced, dynamic office situation. This person dives into the details while always keeping the big picture in mind. In addition, the Digital Marketing Coordinator must be highly self-motivated, have a positive attitude and be resourceful, and enthusiastic about their work.
Responsibilities:
Development, in a team environment, our internal and external communications activities, including sales & marketing collateral, support web content management, social media support, e-communications, presentations, and sales proposals
Digital Marketing: Support the strategy, development, execution and optimization of digital efforts, including display advertising, mobile, SEM and SEO, Backlinking, etc.
Website: Regularly monitor, proofread, and update multiple websites to make sure all current and correct content is posted. Work with SEO and product teams to provide correct and updated content for website pages. Report and analyze SEO efforts to improve the overall marketing strategy
Social Media: Obtain content and consent for social media efforts and prepare content for multiple media platforms. Regularly monitor social media platforms and provide strategies on how to improve social media efforts. Distribute posts, answer questions, and provide reports on all social media platforms
Database: Organize and keep up-to-date multiple database platforms with the latest literature, advertisements, press releases, etc. Maintain a clean and organized Act-On database of contacts and email campaigns
HubSpot: Develop and organize multiple customer databases, generate and distribute reports, assist outside partners with HubSpot usage, and distribute company branded emails
Work closely with print suppliers and advertising reps to ensure correct & timely production
Conduct market research and staying knowledgeable about industry trends
Collect, analyze and recommend new strategies and optimization of current campaigns to continually improve the ROI and reach target goals
Engage with editors of industry publications and respond promptly to their requests
Reputation Management: Oversee online reputation management practices and develop new strategies to continually improve the process
Other marketing tasks as assigned
Requirements:
Bachelor's degree in Marketing, Business, Communications, Graphic Design or equivalent plus 2 years similar experience
High level of customer service thinking
Strong verbal communication, spelling and writing skills
The ability to handle several projects at once under deadline pressure is also essential
An ability to understand, research, write and deliver summaries on a range of business issues
Experience with Apple Mac systems and software is essential
Experience working with Microsoft Office, such as Word, Excel and PowerPoint
Pluses:
Familiar with Navien's plumbing and HVAC industry
Previous experience with photography and videography
Experience with Adobe Creative Cloud software a must (Illustrator, Photoshop, InDesign, Premiere Pro)
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, activities may change or be assigned at any time with or without notice.
Pay Scale: $24.50-26.50 per hour DOE + eligible for an annual bonus
Benefits:
PPO Medical, Dental, Ortho, Vision, Rx, LTD and Life Insurance
Employee-only premium covered at 100%, and dependent premium covered at 50%
Pre-Tax Flex Spending Accounts: Health and/or Dependent Care
10.5 Paid Holidays per calendar year
Community Involvement Volunteer Day
401K Plan, 100% match on employee's contribution, up to a maximum of 5%
Employee discounts on Navien products
LinkedIn Learning License
Lifestyle Benefits - gas, gym, elder care, and more!
About Navien, Inc.
Since 2006, Navien, Inc. has become one of the fastest growing companies in the home comfort sector in North America and has established itself as the leader in condensing technology, providing condensing tankless water heaters, combi-boilers, and wall-hung boilers. In 2024 Navien was recognized as the number one selling manufacturer of gas tankless water heaters and wall-hung boilers in North America. Navien has since grown into the HVAC market with their NPF Hydro-furnace and is now breaking into the water treatment market with scale prevention systems and whole-house filtration.
Navien has achieved international recognition for its sophisticated engineering and robust designs. Backed by our parent company, KD Navien, with more than forty years of experience with advanced boiler and water heating technology, Navien will continue its mission to provide high quality products. Navien products are available in the United States and Canada through a selected network of wholesale distributors.
