Location: Charlotte, NC, USA Req Number: Req# 71 Date Posted: Posted Wednesday, June 5, 2024
Discovery Education is seeking a dynamic and results-oriented Campaigns Manager for K-12 Marketing to manage our national campaigns. Reporting to the Senior Campaigns Manager, the Campaigns Manager will play a pivotal role in driving Discovery Education’s marketing national campaign initiatives, designed to drive growth across acquisition, expansion and renewal. The ideal candidate will be a creative, data-driven marketer, with the ability to plan and execute multi-channel, integrated marketing campaigns designed to create demand, accelerate pipeline, and fuel revenue growth. Being cross-functionally oriented, you will also collaborate closely with all Creative, Brand, Communications, and Product Marketing to develop best in class K-12 marketing campaigns executed with excellence.
This role will sit in our Charlotte Headquarters with a hybrid work schedule.
About the Role
Develop integrated campaign plans based on business objectives with a focus on meeting or achieving results, including targeting, key messages, tactics, content, enabling sales, and KPIs.
Manage high-impact marketing campaigns targeting a variety of personas and products using an integrated set of tactics including email, paid media, content, video, direct mail, etc.
Partner effectively with web, digital, marketing ops, content, regional marketing, and product marketing to deliver innovative targeted campaigns with strong messaging, content, and CTAs.
Analyze campaign effectiveness and continuously optimize based on data and insights to maximize ROI and prioritize resources.
Produce campaign reporting and presentations for internal stakeholders.
Integrate testing and experimentation techniques into campaigns to generate insights and enable ongoing optimization.
Enable sales with timely updates on campaign plans, launches, and performance.
Manage campaign budgets.
Requirements
3+ years of experience in campaigns management or demand generation with a track record of delivering concrete business results.
Bachelor's degree or equivalent work experience.
Data-driven, “test and learn” mindset with experience analyzing results to provide recommendations.
Proficiency with digital marketing channels and tactics including experience in email, SEM/PPC, SEO, display, paid social, and video.
Strong communication skills, and ability to articulate campaign strategy, insights, and recommendations to internal and external audiences.
Innovative, curious, and continuously learning from customers, data, teammates, and market research to develop campaign strategies and amplify results.
Detail-oriented, masterful multi-tasker who thrives in fast-paced, team-oriented environment.
Legal right to work in the United States.
Benefits
We are proud to offer employees and their families a comprehensive benefits package:
Medical-Dental-Vision
Health Care Dependent Care
Short & Long Term Disability
Summer Hours
Life Insurance
401(k)
FSA/HSA
Paid Time Off
Volunteer Time
Employee Assistance Program
7 Paid Holidays + Annual Winter Holiday Break (Typically the last week of December)
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.
