In this role, the Brand Manager translates brand positioning and strategies into an actionable go-to-market approach across U.S. market and partners with International team on global growth initiatives. Brand Manager is actively engaged and participates in several important business processes, e.g. Integrated Business Planning, annual brand plan development, and portfolio simplification. This role is responsible for both short-term and long-term business planning across base business and innovation. Brand Manager will have P&L accountability to deliver brand growth objectives with focus on both top and bottom line. Critical skills for the role include the ability to drive simplicity with a complex portfolio and cross-functional stakeholder management. Role reports to the Director, SweeTARTS.
The Brand Manager will be a leader within our Ferrara One Community - and will help lead our culture - living and driving our Core Values of Empowerment, Collaboration, Agility, Integrity, and Empathy.
Ways you will make a difference
Support the translation of brand positioning and strategies into an actionable go-to-market approach
Lead communication and equity development to drive unique, premium brand positioning in the market, with consideration of a multi-funnel, omni-channel approach
Lead Brand Marketing projects with commercial implications (e.g., innovation, renovation, price/pack architecture)
Support cross functional collaboration across key internal stakeholders (e.g., Brand Marketing, Growth / Innovation, Marketing Services, and Finance) to drive brand strategy and deliver on brand growth goals
Lead portfolio management and simplification initiatives, ensuring portfolio is both productive and represents premium brand positioning
Pursue continuous enhancement of product quality that strengthens our brand equity and extends the gap vs. key competitors
Own Profit & Loss responsibility for portfolio, managing to both topline and bottom line brand goals
Partners with International team on global growth initiatives
Skills that will make you successful
Acting like an owner with drive for results
Strong interpersonal and collaboration skills
Cross-functional stakeholder management
Strong attention to detail with focus on planning and organizing
Ability to manage and prioritize multiple projects at one time
Financial acumen
Problem-solving and possibility mindset
Ability to work collaboratively in a fast-paced environment
Strong communication skills demonstrating clarity, simplicity, and flexibility by audience
Ability to navigate ambiguity and drive simplicity with complex portfolio
