The Vice President of Marketing and Communications (VPMC) provides leadership to the Division of Marketing and Communications, which includes the Office of Marketing and Communications and KTSU-FM. Reporting to the President of Texas Southern University, this VP serves as the chief marketing and communications strategist for the University. The Vice President is responsible for telling Texas Southern University's story externally and internally while defining and building the University's brand in the Houston metropolitan area, the state of Texas, and beyond. The Vice President is responsible for research-based messaging, marketing and communications, brand identity, and campus positioning activities to enhance the growth of TSU and awareness of its brand. The VPMC will work with the President and senior leadership team on internal/external communications strategy and crisis communication, as well as identifying marketing priorities. The Vice President represents and promotes the University as its primary spokesperson, increasing its visibility and supporting the institution's mission, vision, and goals while leading the development of the University's brand vision, strategy, and marketing campaigns to create a distinct positioning and identity, attract the best students, motivate alumni and donors, recruit high-quality faculty and staff, and instill pride in the accomplishments of students, faculty, and staff.
Essential Duties Summary:
Manage and lead the Office of Marketing and Communications and KTSU 90.9 FM, and act as the chief communication strategist for the university
Develops, executes, and manages a comprehensive, long-term, and proactive marketing and branding strategy that effectively communicates TSU's programs and achievements in a manner consistent with the strategic goals, plans, and aspirations of the University. Responsible for telling TSU's unique story and value proposition to bolster the University's academic prestige, support the University's student enrollment goals, and increase support for alumni engagement and other key stakeholders.
Identify and utilize all relevant digital media platforms as directed, including the website, targeted digital advertising platforms, social media, blogs, podcasts, and other channels as determined.
The VPMC will be responsible for setting direction; establishing a compelling and consistent University narrative and brand profile; and managing the implementation of all proactive and reactive communications and marketing efforts
A long-range strategic communications and messaging platform that focuses on bolstering the profile and reach of the university with key stakeholders and recommended audiences
Serve as TSU's brand manager, with the responsibility of positioning the University in the market, determining target audiences, and maintaining the desired reputation. Develop effective student-centered, strategic recruitment initiatives that will generate short-term and long-term enrollment growth: developing tactical marketing plans, delivering marketing communications through appropriate and relevant channels to reach a target market, and building a structure that incorporates all marketing efforts across campus to attract students to and support students at TSU.
Develop and execute a comprehensive, long-term, and proactive university-wide communications, marketing and branding strategy, consistent with the strategic goals, plans, and aspirations of university leadership
Stay up to date with stakeholder preferences and proactively suggest new initiatives; build strong client relationships through digital interaction.
The VPMC will guide and support the President and other key university leaders by ensuring that they are well-briefed on key issues and that they are appropriately involved in communications and marketing activities.
Collaborate with university leadership to identify appropriate strategies for communicating with various audiences with priority given to revenue generating operations within enrollment (undergraduate, graduate, law and online) and advancement
Establishment of close working relationships across campus with deans, faculty, administrators, students, and staff that contribute to building a more comprehensive internal and external communications strategy that is authentic to TSU
Oversee management and progressive development of social media, website, media relations strategy and execution
Strategic management of the communications budget, including staffing decisions and engagement of support services
Manage and direct the marketing and communications staff and develop opportunities for their continued professional growth, establishing a work environment marked by creativity, industry-leading practices, empowerment, and high job satisfaction.
Exhibit the university's core values in all respects as a leader within the institution.
Performs other job-related duties as assigned
% FTE:
1.0
Hiring Range:
$227,857.82 - $296,215.17
Education:
Master's degree in communications, marketing, or a related field required, or equivalent combination of education and experience, with demonstrated competencies in writing and digital communications.
Required Licensing/Certification:
N/A
Knowledge, Skills, and Abilities:
Knowledge of:
Knowledge of college priorities and key messages.
Knowledge of electronic media.
Knowledge of design layout and electronic publishing techniques.
Skill in:
Media Relations and placement
Crisis Communications
Management and supervisory skills and experience.
Strong verbal and written communication skills.
Disciplined time management skills.
Ability to:
Ability to produce, read, follow, and adjust a budget.
Ability to explore new options and programs.
Ability to establish and maintain strong relationships within the institution and with primary stakeholders including vendors.
Ability to motivate staff.
Ability to develop criteria and evaluate success.
Ability to develop systems and processes for managing assets and timelines.
Ability to utilize analytics and digital technology to drive improvements and achieve measurable results.
Ability to maintain confidentiality and discretion with critical information.
Work Experience:
Ten (10) years of related experience.
Working/Environmental Conditions:
Limited standing and/or walking.
Handling light weight objects.
Using or carrying equipment.
Stoop, bend or lift.
May require routine travel.
UA EEO Statement:
It is the policy of Texas Southern University to provide a work environment that is free from discrimination for all persons regardless of race, color, religion, sex, age, national origin, individuals with disability, sexual orientation, or protected veteran status in its programs, activities, admissions or employment policies. This policy of equal opportunity is strictly observed in all University employment-related activities such as advertising, recruiting, interviewing, testing, employment training, compensation, promotion, termination, and employment benefits. This policy expressly prohibits harassment and discrimination in employment based on race, color, religion, gender, gender identity, genetic history, national origin, individuals with disability, age, citizenship status, or protected veteran status. This policy shall be adhered to in accordance with the provisions of all applicable federal, state and local laws, including, but not limited to, Title VII of the Civil Rights Act.
