Cumulus | Allentown, PA currently features local stations in the Greater Lehigh Valley & Pocono, PA area include WLEV-FM - 100.7, WODE-FM - 99.9 The Hawk, 94.7 FM/WEEX-AM - Lehigh Valley FOX Sports, WCTO-FM/WWYY-FM - Cat Country 96 & 107.1, plus WCTO-FM is also home to the Philadelphia Eagles Radio Network. C-SUITE is our portfolio of Digital Advertising Solutions for Local Businesses.
Position Overview
Cumulus Media | Allentown, PA is seeking a talented and dynamic Sales Advertising Representative who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale's professional.
The Sales Advertising Representative identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.
Key Responsibilities & Qualifications
Key Responsibilities:
Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus' station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
Think creatively and generate original ideas
Qualifications:
Outgoing, Self-Motivated, Disciplined and Organized
Persuasive Verbal, Written and Presentation Communication Skills
Solution-Based, Problem-Solving Skills
Understanding of radio and digital strategies, including but not limited to building a radio schedule based on reach/frequency, programmatic display, geo-fencing, email marketing, social, pre-roll video, OTT, SEO, Google Ads and website design
Understanding of Lead Generation, CRM and Account Management
Capable of Initiating and Cultivating Long-Term Relationships
Proficient in Microsoft Office (including Outlook, Word, Excel, PowerPoint)
Bachelor's Degree in Business, Marketing or Relative Field Preferred
Familiarity with the Greater Lehigh Valley & Pocono, PA Business Community and Media/Digital Sales Experience Helpful
Experience in Nielsen TAPSCAN helpful but not required
Valid Driver's License and Vehicle Required
What We Offer
Competitive Pay
Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions
Medical, Dental & Vision Insurance coverage
401K with company match
Paid Vacation, Sick & Holiday time off
Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
