Multifamily Marketing Manager

Job Title: Multifamily Marketing Manager

Supervisor: Multifamily Director of Marketing

FLSA Status: Exempt

Location: Remote, in Miami Florida

JOB PURPOSE: The Multifamily Marketing Manager position works closely with corporate leadership, regional managers, and site team managers to implement marketing action plans that focus on driving traffic, renewing residents, and improving the overall customer experience. They will do this through coaching, training and monitoring of marketing initiatives and leasing performance. The Multifamily Marketing Manager will support & prioritize properties in the portfolio based on identified need.

ESSENTIAL DUTIES AND RESPONSIBILITIES: Includes the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by Harbor Group Management Company.

• Focus on increasing occupancy and revenue by providing support, guidance, and direction to a portfolio of multifamily and commercial assets through the development and implementation of strategic marketing programs.
  Become effective and fluent in HGMC's CRM and other marketing platforms helping to connect data to improve leasing and marketing efforts and generate more leads and revenue.
  Compose marketing plans that attract the identified target audience and strategically address property business objectives.
• Maintain thorough understanding and be the internal expert on marketing programs and tools.
  Maintain a thorough understanding of market conditions and competitive landscape in assigned portfolio.
  Responsible for performance and process compliance to leasing and marketing SOPs to ensure monthly occupancy goals are met at assigned properties.
  Work directly with the Director of Marketing to develop specific strategies and marketing tactics unique to each region, sub-market, and property.
  Develop, implement, monitor, and evaluate all marketing programs to achieve goals, including dynamic and aggressive marketing strategies necessary for lease-up and luxury assets.
• Facilitate brainstorming with marketing and property teams to generate new ideas and creative strategies.
  Continually research and make recommendations on new opportunities and marketing channels in the local markets.
  Host in-person and online training on systems and various sales and marketing-related topics.
  Maintain solid understanding of all marketing options and programs, including advertising (print & online), internet (website, social media and online reputation), eBlasts, signage (on-site and off-site), on-site presentation and recommend initiatives as necessary.
  Generate excitement and enthusiasm for new initiatives and campaigns among community teams.
  Train social media strategy and execution at the property-level based on company guidelines and competitive landscape.
  Assist in implementation of programs and processes to achieve properties' online rating and response rate goals.
  Train property staff in the coordination, planning, preparation, and implementation of marketing events, renewal parties, property events, and competitions at the properties.
  Assist in acquisition and onboarding of new properties and team members as it relates to leasing and marketing.
  Train property leadership in the development of co-vending/outreach programs and ensure appropriate steps are taken for program success

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in Marketing, Public Relations, Advertising or other related or equivalent experience
• 5 years' experience in the multifamily industry in a regional-level marketing role is required.
• Experience required supporting a diverse portfolio including conventional and affordable properties, workforce housing and luxury properties. Luxury asset and lease-up experience required.
• Proficient in social media content development and execution.
• Ability to travel up to 50% throughout assigned area, with occasional travel to corporate office and other regions
• Working knowledge of MS Office (Word, Excel and PowerPoint)
• Knowledge of MRI product suite is a plus
• Must be creative and have exceptional written and verbal communication skills
• Effective presentation and group facilitation skills
• Takes initiative and works independently while contributing to the overall success of the property and marketing teams
• Effectively organize, prioritize and time manage workload
• Ability to collaborate and influence across multiple properties and departments

WORKING CONDITIONS: This position is remote and requires the incumbent to live and work in a location that will enable them to travel to assigned communities efficiently and with relative ease. The incumbent will be required to travel up to 50% within their assigned region, with occasional overnight travel to corporate office and other regions. This position could be required to work evening and/or weekend hours as needed.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee frequently is required to stand, walk and sit. The employee is occasionally required to reach with hands and arms; climb or balance; stoop, kneel, crouch or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

SUPERVISORY RESPONSIBILITIES: This position will not have direct supervisory responsibility.

What We Offer:

• Competitive Salaries & Bonuses


• Medical, Dental & Vision Plans


• 401(k) Plan With Employer Matching Contributions


• Paid Personal Time & Holidays


• Flexible Spending Accounts


• Free Long-Term Disability


• Free Life Insurance


• Short Term Disability


• Health Savings Account with Employer Contributions


• Wellness Perks


• FinFit Health Finance Program


• Employee Apartment Discount


• Employee Referral Program


• Employee Recognition & Awards


• Employee Assistance Program


• Volunteer & Community Service Opportunities


• Tuition Reimbursement