Job Description:

RESPONSIBILITIES:

Kforce has a client in Juno Beach, FL that is seeking a Senior Marketing Strategist.

Key Responsibilities:

• Develop and promote a robust marketing vision and create long-term growth strategies to boost program adoption, supporting the expansion of renewable energy in Florida


• Generate and implement innovative marketing ideas that stand out in the market


• Conduct competitive market analyses to identify customer needs and preferences; Use these insights to create a strong value proposition, develop key messaging, and formulate actionable marketing strategies and tactics


• Become the go-to expert on our customers-understanding who they are, how they make purchase decisions, and their key buying criteria


• Identify and create detailed buyer personas and target audiences


• Develop and execute complex, end-to-end go-to-market plans to attract early adopters through focused marketing campaigns, training, and events, delivering measurable business results


• Evaluate and optimize marketing campaigns to drive program adoption and achieve goals


• Determine the best product-channel fit and optimize the mix of channels to effectively reach the target audience; Channels may include content marketing, social media, referrals, SEO, webinars, and more


• Manage the annual marketing and sales enablement budget, ensuring accurate tracking of spending and return on investment


• Execute assignments and plans with discipline and organization, keeping executives and stakeholders informed of timelines, deliverables, and campaign performance; Present optimization recommendations as needed


• Collaborate across departments to build and optimize digital marketing programs across various channels, including SEM, SEO, display, mobile, social, and email, with the aim of driving customer acquisition and retention

REQUIREMENTS:

• To be considered for this position, candidates must have experience in a similar role, or they must possess significant knowledge, experience, and abilities to successfully perform the responsibilities listed


• Relevant education and/or training will be considered a plus

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless
and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking "Apply Today" you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.

Apply Now