Job Description:

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

For over 37 years, National Academy of Sports Medicine® (NASM®) has set the standard in fitness and wellness education with best-in-class evidence-based programs. We have educated over 1.4 million fitness professionals in over 100 countries, creating a global space for optimal well-being and fitness. From personal training to nutrition coaching, wellness to sports performance, NASM trainers and specialists work at every level to help all clients set and reach their own unique goals.

NASM is hiring now for an exceptionally talented and versatile Strategic Marketing Leader at National Academy of Sports Medicine (NASM).  Join our team at NASM and be part of a dynamic organization that is shaping the future of fitness and wellness education. As the VP of Marketing, you will have the opportunity to make a significant impact on the industry while working alongside a passionate and talented team. If you are a strategic and results-driven marketing leader with a passion for fitness and education, we invite you to apply now.

WHAT YOU'LL DO

As the Vice President Marketing you will be responsible for building actionable, go-to-market strategies for new and existing products, inclusive of optimizing tactics to expand our reach beyond fitness professionals and introduce our content to allied wellness professionals, prosumers and consumers. This leader will work closely with the NASM Sales and Product leaders to leverage existing and future partnership strategies that can best promote our products and content to maximize potential revenue opportunities.  The leader will also be pivotal in working with the NASM Senior Leadership to formulate a long-term strategy for the business.

WHERE YOU’LL WORK

This position will work a hybrid schedule from our Gilbert, Arizona office location.

HOW YOU’LL SPEND YOUR TIME

• Develop and implement a comprehensive marketing strategy that aligns with NASM's overall business goals and objectives, fostering brand awareness and driving customer acquisition.


• Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, email, events, and traditional marketing.


• Collaborate with cross-functional teams to define and refine NASM's value propositions and messaging, ensuring alignment with target audiences.


• Utilize data analytics and market research to measure the effectiveness of marketing campaigns, optimize performance, and identify new growth opportunities.


• Drive customer acquisition and retention strategies, including lead generation, conversion optimization, and customer loyalty programs.


• Manage and mentor a high-performing marketing team, fostering collaboration, innovation, and professional growth.


• Stay informed about industry trends, emerging technologies, and competitive landscape to identify new opportunities and ensure NASM remains at the forefront of the fitness industry.


• Lead and drive all aspects and lifecycle of marketing including development of strategic approach, execution of marketing tactics and effective budget oversight for digital marketing (online strategies; organic and paid).


• Lead product marketing strategy and execution.


• Partner cross-functional experts as a critical member of the NASM Senior Leadership Team to achieve segment growth and strategic goals.


• Identify strategic partnerships aligned with segment strategy. Secure partnerships and effectively align all stakeholders.


• Accountable for hitting all lead and revenue targets.


• Serve as a key leader to develop long term segment strategy. Develop Board level materials in support of strategy development and execution.

WHAT YOU'LL NEED

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.


• 12+ years of proven experience in senior marketing roles, with a focus on strategic planning and execution.


• Strong leadership skills, with the ability to inspire and motivate a high-performing marketing team.


• In-depth knowledge of digital marketing techniques, including SEO, SEM, social media, content marketing, and marketing automation.


• Experience in developing and executing successful integrated marketing campaigns across multiple channels.


• Exceptional analytical and problem-solving skills, with the ability to leverage data and insights to drive decision-making and measure marketing effectiveness.


• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal stakeholders and external partners.


• Ability to thrive in a fast-paced, dynamic environment, managing tight deadlines and multiple priorities.


• Superior communication (written/verbal), presentation, and facilitation skills.


• Superior conceptual, analytical and functional modeling skills, with ability to succinctly interpret data and strategic frameworks for executives.


• Excellent presentation and analytical skills including PowerPoint, Excel, Word and Microsoft Teams.


• Passion for health and fitness.

BENEFITS

• Flexible and generous paid time off


• Competitive medical, dental, vision and life insurance


• 401(k) employer matching program


• Parental leave


• Wellness resources


• Charitable matching program


• Hybrid work


• On-site workout facilities (Leawood, Gilbert, Burlington)


• Community outreach groups


• Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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