Overview The Director/Senior Director, Primary Market Research will support internal customers to identify market insights that effectively drive strategic decision-making and maximize the commercial potential of Shionogi portfolio. The incumbent is responsible for the design and execution of primary market research studies that assess market landscape, product performance and marketing and sales initiatives for both in-line and new products within covered therapeutic area. The current focus is across Infectious Diseases, including hospital anti-infectives and COVID-19.The candidate must have demonstrated capability in all aspects of primary research including Product/HCP/payer/pharmacist/patient research, segmentation, brand positioning, message testing, pricing research, forecasting etc., as well as understanding of efficiencies of various research options - primary, secondary, digital, and social media, etc. Responsibilities The duties and responsibilities reflected below are not intended to be an exhaustive list but are representative of the scope and level of work to be performed.
Execute Market Research from inception through results presentation with minimal supervision. Designs, manages, analyzes, and communicates the findings of original research studies for defined business needs or yet to be identified business issues.
Engages internal customers to identify business need, advise and select a strategic vendor partner, and then work with selected vendor and internal customer to develop research methodologies to address the business need.
Successfully execute the study - this includes synthesizing key findings and ensuring the key takeaway or insight(s) of each study is clearly articulated.
Independently work with business insights and analytics leads to ensure holistic and complete inclusion of market research findings with key analytics work; this includes inclusion and synthesis into:
Forecasting projects
Promotional response modeling
Identification and verification of independent data sources for decision rules engine building
Other critical projects as identified by the team.
Drive business decisions and initiatives (at the company, stakeholder, and brand level) resulting from recommendations from market research for all assigned markets. The current focus will be across infectious diseases, including hospital-based anti-infectives and COVID-19. This may expand to include additional markets identified through our research pipeline and Business Development efforts.
Maximize the market research budget to provide valuable insights that are aligned with the business objectives of the Brand teams.
Ensure quality, integrity and value of market research studies, results, and reports and provide actionable insights.
Direct primary market research to evaluate new business development opportunities and provide insights for go/no go decisions.
Integrate primary and secondary data such as epidemiology/patient data, claims or prescription-based analysis, and/or other syndicated reports to amplify and support the result of the research.
Continuously evaluate new and improved research techniques to ensure most effective methods of gathering insights are applied.
Manage special projects as requested by management.
Minimum Job Requirements Qualifications
Bachelor's or master's degree in field such as marketing, market research, Psychology, economics or operations research.
Minimum of 10 years (Director) / 12 years (Senior Director) in healthcare market research experience; including pharmaceutical industry background and agency experience.
Therapeutic area experience in primary care and/or hospital-based therapies and /or anti-infectives is highly desired.
Ability to translate primary & secondary research into strategic insights with an understanding of their independencies.
Strong technical knowledge of advanced market research techniques.
Knowledge of sources of secondary information and syndicated research for the pharmaceutical and health care industries to including sales and prescription audits, promotional audits, physician-level data, patient-level claims data, pricing audits, medical practice audits, and other sources.
Proficiency with the Microsoft Office Suite software.
Ability to effectively communicate with employees at all levels and external contacts.
Ability to effectively organize and prioritize tasks to achieve established deadlines.
Competencies
Excellent project management skills with demonstrated ability to lead multiple projects and priorities.
Demonstrated in-depth strategic thinking and creative critical thinking skills.
Strong written and verbal communication skills.
Growth mindset with "can do" attitude and high emotional intelligence.
Ability to problem-solve and develop solutions for routine day-to-day issues.
Experience advising senior level executives, strong coaching, and problem-solving skills.
Strong ability to influence laterally and vertically.
High degree of creativity and innovation in developing new approaches, processes, and methodologies
Strong interpersonal and communication skills and the ability to develop effective working relationships with multiple levels of management and across a range of functions.
Excellent project management skills with demonstrated ability to lead multiple projects and priorities.
Other Requirements
Demonstrated leadership skills in coaching and managing a team.
Ability and willingness to travel approximately 10-20% of the year.
Must live a commutable distance to our US Corporate Headquarters in Florham Park, NJ. Office presence is required at least 3 days per week.
Essential Physical and Mental Requirements
Ability to articulate clearly and conduct verbal presentations with large and small audiences.
Ability to travel via automobile and/or airplane.
Ability to view video display terminal images
Ability to operate a computer keyboard and telephone.
Ability to sit for extended periods of time - up to four (4) hours at a time.
Ability to lift, tug, pull up to fifteen (15) pounds.
DisclaimerThe job description is not designed to cover or contain a comprehensive listing of requirements, duties or responsibilities that are required of the employee. Other requirements, duties and responsibilities may change or be assigned at any time with or without notice. You acknowledge and agree that information described herein may be disclosed to applicable regulatory authorities, alliance partners and/or third-party service providers as necessary for Shionogi to fulfil its obligations under applicable laws, including but not limited to compliance with regulatory inspections and/or audits. EEO Shionogi Inc. is an equal opportunity/affirmative action employer.All qualified applicants will receive equal consideration for employment opportunities based on valid job requirements without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, marital status, national origin, age, ancestry, citizenship, disability, genetic information, status as a disabled veteran, a recently separated veteran, Active Duty Wartime or Campaign Badge Veterans, and Armed Forces Service Medal Veterans, or any other characteristic protected by applicable law.It is the policy of Shionogi Inc. to undertake affirmative action in compliance with all federal, state, and local requirements to recruit a diverse pool of applicants and to ensure that our employment practices are, in fact, non-discriminatory.
