Westmor Industries is a division of Superior Industries. We engineer, manufacture, and provide in-field services for fuel-handling equipment. Our guiding Core Values are Strong Work Ethic, Integrity, Long-Term Relationships, Serving Others, and Culture of Opportunity!
Job Description
A Marketing Coordinator is responsible for completing the following duties:
Support Westmor's branding and marketing efforts with an emphasis on the support and coordination of marketing projects and campaigns to aid in sales efforts
Research and develop projects and campaigns that support entrance into new markets and product launch efforts
Research advertising trends in our markets to inform campaign efforts
Support the development and execution of social media and digital marketing plans
Develop and create content as required for marketing projects and campaigns
Monitor analytics to ensure the success of marketing projects and campaigns
Oversee Westmor's ad placement schedule including: placement planning, ad development and execution
Assist with purchasing and inventory of branded promotional items and clothing programs, keeping a ready supply to support marketing and sales efforts
Assist in coordination of company events and customer training events that support current sales and marketing initiatives
Assist with the organization, maintenance and storage of marketing assets including trade show booth materials, AV equipment, graphics, tools and display products
Assist with lead capture and sales coordination follow-up protocols
Create marketing material/literature
Maintain sales playbook portal
Maintain budgets, track expenses and report on results of marketing projects, campaigns and activities
Support day-to-day marketing operations
Other duties as assigned
Employee Benefits
Weekly paycheck
Medical insurance - Covers 75% of premiums
Dental and vision insurance
Company paid life insurance
401K retirement account with 5% company match
On the spot bonuses up to $100
Qualifications
1-2 years of marketing or advertising experience
Strong and proven project management skills
Strong written and oral communication skills
Proven creativity
Understanding of brand development
Experience in building marketing campaigns and event planning
General knowledge or experience in graphic design a plus
Experience in a manufacturing-related field is preferred
Traits of Our Successful Employees
Embrace Core Values: Serving Others, High Integrity, Strong Work Ethic, Culture of Opportunity & Long-Term Relationships
