The Director of Growth Marketing will be responsible for developing and executing comprehensive digital marketing strategies to drive growth and engagement. The ideal candidate is a strategic thinker with strong data analytic skills, a strong analytical mindset, and a proven track record of managing successful digital marketing campaigns.
Please note this role requires working onsite at our headquarters in Brea, California.
Responsibilities:
Develop and implement a cohesive digital marketing strategy that aligns with business goals and objectives.
Lead and manage the paid performance team, including PPC, display advertising, social media advertising, and other paid channels.
Oversee SEO strategies to improve organic search rankings, drive traffic, and increase conversions.
Develop and execute effective email and SMS marketing campaigns to engage and retain customers.
Monitor and analyze performance metrics across all digital channels, providing regular reports and insights to senior management.
Utilize strong data analytic skills to interpret data, identify trends, and make data-driven decisions to optimize marketing strategies.
Collaborate with cross-functional teams, including content, design, and product, to ensure a consistent and integrated approach to digital marketing.
Stay up-to-date with the latest industry trends, technologies, and best practices to keep our digital marketing efforts ahead of the curve.
Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
Mentor and develop the digital marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
5+ years of experience in digital marketing, with a focus on paid performance, SEO, email, and SMS marketing.
Proven track record of developing and executing successful growth strategies and driving sales and customer acquisition.
Strong leadership and team management skills, with the ability to inspire and motivate a high-performing team.
Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
Strong data analytic skills, with proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools, email marketing platforms, and SMS marketing tools.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.
