Are you seeking an opportunity to create a significant impact in the field of Marketing? As the Global Demand Generation Manager, you will play an important role in driving the success of our marketing initiatives! This role is perfect for someone who thrives in a multifaceted environment, is eager to take on new challenges, and wants to learn and grow. Your innovative ideas and data-driven approach will help us explore new ways to create and capture demand, making an important contribution to the growth of our business.
Key Responsibilities
Develop and implement demand generation strategies across various channels (e.g. 3rd party advertising, webinars, email marketing, social media) aligned with business goals, including strategies for increasing reach through our channel business
Analyze customer data, market trends, media resources, and historical tactic performance to identify target audiences and personalize marketing efforts both online and offline
Own the lead lifecycle from creation through sales handoff, ensuring that leads are cultivated quickly and effectively and that our pipeline remains healthy and robust converting demand into customers
Collaborate with content creators to produce high-quality marketing materials, ensuring content aligns with strategies, is mapped to the customer journey, and resonates with target audiences
Efficient communication and management of external agencies and vendors to achieve demand generation goals
Define demand generation success metrics in collaboration with Global Marketing, Regional Marketing, and Marketing Analytics teams
Track and analyze all demand generation activities to understand effectiveness and value. Report on campaign performance to management, providing strategic insights and actionable recommendations for improvement
Manage the demand generation budget, ensuring effective allocation of resources to deliver healthy return
May perform other duties as the need arises and/or assigned
Qualifications
4+ years of experience in demand generation or similar marketing role
Bachelor's degree in marketing, business administration, life sciences, or a related field.
Proven track record of developing and implementing successful lead generation strategies
Understanding of fundamental marketing concepts and strategies along with knowledge of digital marketing channels (SEO, SEM, social media, email marketing, web analytics).
Strong proficiency with marketing tools and platforms (e.g., CRM systems, marketing automation tools, and analytics platforms)
In-depth knowledge of the sales funnel stages and lead management process and how to move prospects through the funnel effectively
Analytical approach with the ability to interpret data and make data-driven decisions to optimize marketing efforts
Minimal travel required < 20%
Compensation and Benefits
The salary range estimated for this position based in California is $93,800.00-$154,700.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
