Marketing Events Manager The Marketing Events Manager is an experienced event marketing professional who is responsible for supporting the strategic planning and execution of segment specific events and association memberships, with a specific focus on industry events, tradeshows and sponsorships. In this role, the successful candidate will be strategic, data driven and deliver exceptional execution of event activations. They will also possess a client-centric and relationships-oriented mindsight; working directly with Sales and other stakeholders to ensure a comprehensive approach to their aligned segment. The Marketing Events Manager position reports to the Senior Director of Events and will work closely with the entire Marketing organization and cross-functionally with other key stakeholders. Responsibilities:
Develop an events strategy (with assistance from Senior Director, Events) for segment specific events and aligned industry memberships
Analyze and recommend optimal engagement across each event/membership; assessing proper mix of event engagements to meet event goals and objectives (e.g. tradeshow booths, sponsorships, speaking opportunities)
Provide consultation on all aspects of segment specific events and association/membership benefits on behalf of events (e.g. as part of campaign planning)
Provide on-going evaluation across each event and membership and how to adapt for Zelis' current, and future revenue generating and brand positioning needs
Manage, measure and report on effectiveness of events and other activation tactics, including key metrics, KPIs and benchmarks
Leads project management of all events/memberships in partnership with Sales and segment marketing
Responsible for coordinating all logistical and tactical needs for segment specific events, including, sponsorship/booth activations, pre- and post-conference campaigns and communications (including social media, email, meeting requests, etc.)
Responsible for ordering and keeping inventory of all marketing promotional items, cut sheets, and tradeshow displays
Partners with the Marketing Operations Coordinator on vendor management processes, including new vendor submissions, and legal and finance agreements.
What you'll bring to the team:
Understanding of how events support the full customer journey, including both revenue generation and brand building
Experience managing external and hosted event engagements and sponsorships
Proficient with MS Office programs and related marketing/ communications technologies - Hubspot and Cvent are not required, but a plus
Preferred: Management of third-party memberships/association
Education + Background:
Minimum of 5-7 years of marketing experience
BS Marketing, Business, or related degree
Healthcare (tech) experience preferred
Strong communication/writing skills (including some copywriting)
Highly organized and detail-oriented
Proven history of being both strategic and analytical in prior roles
Travel up to 15% of the time
Location and Workplace Flexibility: We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and all of our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.
Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. This platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, and millions of healthcare providers and consumers. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients.
Commitment to Diversity, Equity,Inclusion, and Belonging
At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.
Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.
Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com.
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