The Manager – Events Manager is responsible for planning, developing, managing and executing a range of events and activities aligning to AFNA goals. The role’s purpose is to drive and support the business growth of AFNA through events which promote the company, businesses, brands and products to prioritized and targeted key stakeholders. The events are expected to cover a wide range of activities including but not limited to corporate functions and employee events, customer trade shows, and consumer events. This position will play a crucial role in driving awareness of and understanding of AFNA and its related businesses. Reporting directly to the Director – Marketing Services, the Manager – Events will ensure the planning, development and execution of all event activities while developing a flexible and best practice model for continuous improvement.
Responsibilities
Overall annual event planning aligned to key stakeholders annual business plans from cross functions of AFNA, i.e. CPG and Foodservice Strategic Business Units, Human Resources, Supply Chain, etc.
Event Creation, Planning, Development, Management and Execution ensuring objectives are clear and aligned and met.
Including venue and location coordination and management
Proactively seeking out and recommending opportunities to leverage events and activities to achieve AFNA business objectives
Manage all event agencies/vendors selection, coordination, and management
Drive and engage AFNA employee participation through influential leadership
Manage allocated budgets to ensure planned events are executed with high cost efficiency allowing for all events planned within the fiscal year.
Develops contingency plans to ensure events are executed without delays or problems
Conducts post event evaluation and reporting with the objective of continuous improvement
Coordinates and collaborates within Strategic Branding and Marketing Department to gain needed support for communications, creative materials, merchandising, etc.
Qualifications
Bachelor's degree, Certified Meeting Planner (CMP) or similar certification a plus
Minimum 5 years event management experience
Demonstrated creative thinking with passion for creating memorable event experiences
Demonstrated project management and problem-solving skills including time management
Demonstrated self-starter with proven ability to create new ideas and new activities
Proven ability to
develop strategically driven event plans
manage complex events successfully as well as overlapping events varying in size and complexity
manage budgets and administration
Demonstrated attention to detail and commitment to quality and excellence in execution
Proven ability to negotiate
Proven verbal and written communications skills as well as proficiency in MS office programs
