The Product Analyst supports the Everwise product strategy by monitoring product performance, analyzing market trends, assessing the competitive landscape, and mining customer insights to inform strategic product and marketing decisions. This individual will work closely with cross functional teams including Product, Marketing, Operations, Finance, and lines of business to develop and execute product strategies that align with our strategic goals and member needs.
Primary Responsibilities and Duties:
Conduct market research and competitive analysis to identify market trends, customer needs, and competitive positioning for our products.
Analyze customer insights and product usage metrics to uncover actionable insights that inform product marketing strategies.
Develop and maintain product-specific metrics and KPIs to track the effectiveness of marketing campaigns, product launches, and customer engagement.
Work closely with cross-functional teams to translate data insights into compelling product marketing messages, value propositions, and customer segmentation strategies.
Inform the product roadmap and feature releases and develop marketing strategies to support product launches and updates.
Create detailed reports and presentations to communicate findings and recommendations to stakeholders
Share insights to assist in the development of marketing collateral, training tools, and content that effectively communicate the value of our products to target audiences.
Stay current on industry trends, market conditions, and competitive landscape to contribute to strategic recommendations for product positioning and marketing tactics.
Knowledge/Skills:
Strong analytical skills with the ability to interpret data and derive actionable insights.
Knowledge of product lifecycle management and product management principles.
Familiarity with market research and competitive analysis techniques.
Understanding of business intelligence tools and data visualization techniques.
Awareness of product positioning and messaging strategies.
Ability to create clear and concise reports and presentations.
Excellent communication skills, both written and verbal.
Sound project management skills with the ability to manage multiple projects concurrently and deadlines are met.
Ability to build and sustain strong, effective relationships with peers, internal and external partners.
Highly proficient in Microsoft Office software including Word, PowerPoint, Outlook, Excel, SharePoint.
Creative and analytic thinker with a strategic mindset and the ability to translate ideas into actionable plans.
Minimum Requirements:
Bachelor's degree in business administration, economics, marketing, or related field.
3 years of experience in product management, strategy consulting, financial services, or a related field within the banking or credit union industry.
Understanding of financial products and services offered by credit unions, including loans, savings accounts, mortgages, and investment products.
Experience conducting market research, competitive analysis, and customer segmentation to identify market opportunities and trends.
Collaborative team player with a proactive approach and a passion for driving innovation and growth.
Everwise is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
