Job Description:

Great People Making Lifesaving Products

We are currently seeking a Digital Marketing Specialist to join our highly skilled, dynamic team.

Nortech Systems is a global market leader in digital connectivity, data management, engineering and manufacturing. Our team is focused on delivering lifesaving products from medical devices which detect and treat cancer to mission-critical components for the U.S. military.  Nortech’s customers include some of the biggest names in industry, medical devices and aerospace and defense. We’re very proud of our team’s role in making products that make a difference.

Are you a creative and analytical digital marketing professional looking to make a significant impact? We are seeking a Digital Marketing Specialist to join our dynamic marketing team. In this role, you will develop and execute account-based marketing strategies, manage marketing automation software, generate and qualify leads, and create compelling email campaigns. You will also optimize social campaigns and website content for lead generation.

The Digital Marketing Specialist is responsible for developing and executing account-based marketing strategies, managing marketing automation software, generating and qualifying leads, and creating compelling email campaigns. This role also involves maintaining and optimizing website content and is responsible for social communication, internal communication and project management. The Digital Marketing Specialist will nurture healthy internal and external relationships with the intent of building marketing program value and becoming a subject matter expert in marketing-related tools and processes, including the CRM and marketing automation software.

Responsibilities:

• Develop and implement account-based marketing (ABM) strategies to target key accounts.


• Design and execute email marketing and digital advertising campaigns to nurture leads and engage customers.


• Manage and optimize marketing automation software to streamline marketing processes.


• Generate and qualify leads through various digital channels and person-to-person outreach.


• Create, update, and optimize website content to improve user experience and SEO performance.


• Develop marketing tools to support brand strategy, including content for videos, posters, flyers, emails, and social media posts.


• Support employer branding campaigns and internal communication, including content for monitors, videos, flyers, and posters.


• Coordinate cross-functionally with various departments to lead the creation and deployment of social content and campaigns.


• Create and deploy an editorial calendar for web, social, email, and related communication.


• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.


• Conduct market analysis to support internal programs.

Requirements:

• Minimum of 3-5 years of experience in digital marketing or a related role.


• Proven experience with marketing automation software (e.g., HubSpot, Marketo, Pardot).


• Strong understanding of SEO best practices and ability to implement them effectively.


• Familiarity with Customer Relationship Management (CRM) systems (e.g., Salesforce, MS Dynamics CRM).


• Proficiency in MS Office applications, including Word, Excel, and PowerPoint.


• Proficiency in Adobe Creative Cloud applications, including Illustrator, Photoshop, and InDesign.


• Excellent written communication and proofreading skills.


• Strong analytical and problem-solving abilities.


• Ability to research, analyze, and organize information.


• Self-starter with the ability to support multiple work streams to meet deadlines.


• Bachelor's degree in Marketing, Business, Communications, or a related field.


• Certification in digital marketing or related fields is a plus.


• Prefer candidates with EMS/B2B Industry experience.

What Nortech Offers:

• Competitive compensation


• Hybrid work environment


• Outstanding benefits package including medical, dental and vision insurance for employee & family, including a 100% company-paid base medical plan for employees; 401k with company match; tuition reimbursement and PTO


• A diverse and inclusive workplace fostering responsible social engagement


• Training and opportunity for advancement

Nortech is an Equal Opportunity Employer and Substance Free Workplace

Certain positions at Nortech require access to information, or technology that is subject to the International Traffic in Arms Regulations (ITAR) and other US government security regulations. These laws do not permit access rights to non-US citizens, or to other unauthorized individuals. Therefore, presently, all applicants must be US Citizens, or US Permanent Residents (“green card holders”), and/or otherwise comply with ITAR requirements for access rights, to be considered for a position.

 

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Marketing

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