TITLE:Assistant Director of Marketing
DEPARTMENT:Marketing
REPORTS TO:Director of Marketing CLASSIFICATION:Staff-12 months
EFFECTIVE DATE:TBD
STANDARD WORK HOURS:37.5 hours per week
LOCATION: On-Site-Main Campus
EMPLOYMENT STATUS:Full-Time
EMPLOYMENT CLASSIFICATION:Exempt
JOB SUMMARY: The Assistant Marketing Director will advance the mission and goals of the University by developing comprehensive communication and media strategies encompassing local, national, and international media, and may serve as a spokesperson for the President and the University. The position provides direction and oversight for the University’s internal and external communication efforts, including functioning as the institution’s Communication Officer.
ESSENTIAL JOB FUNCTIONS:
Plans, evaluates and executes University and foundation.
Plans, executes and evaluates specific initiatives in support of the Marketing Director and the President's office.
Supports and manages strategic communication plans for the University.
Works closely with the Director of Marketing, Leadership Cabinet, and others on subject matters that typically require considerable sensitivity, discretion, or judgment.
Preserve and protect the reputation of the University and the well-being of students, faculty, and staff.
Supports the Director of Marketing in Crisis Communications.
Coordinates with internal and external communications and media relations.
Responds to media inquiries and sharing information proactively with internal stakeholders.
Manages and tracks media reports on the University and coordinates media access to campus.
Participate in University and identified system organizational activities including service on university or system committees or involvement in other initiatives as assigned.
Support the Director of Marketing and University by building and maintaining strong community relationships with elected officials, agencies, organizations, institutions, the media, and community groups, representing the University.
Communication, as needed, with all units within the University, other educational institutions, and the community at large.
Develop and maintain an information network with colleagues and counterparts in the system and in higher education.
Comply with University policies and procedures and ensure compliance among staff, advise as needed.
Ensures institutional branding initiatives enhance the image and recognition of the University in the community.
Ensure press releases and supporting press materials are produced and distributed on a timely basis.
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
Knowledge of digital communications.
Personal and professional integrity.
Effective interpersonal and communication skills.
Excellent writing and editing skills.
Speak with confidence.
Poise and discretion to individuals and to groups in a variety of settings.
Skilled in writing for social media.
Working knowledge of digital photography and videography.
High levels of integrity, accuracy, diplomacy, intellect, diligence, discretion, and communication and decision-making skills.
SUPERVISORY RESPONSIBILITY: This position does have supervisory responsibility. OTHER DUTIES: Other related duties as assigned.
QUALIFICATIONS:Bachelor’s degree (related field), and five years related experience, or equivalent
Licensing and Certifications: NA
WORKING CONDITIONS:
Work is normally performed in a typical interior work environment which does not subject the employee to any unpleasant elements.
Involves sometimes working outside standard business hours to cover events, conduct interviews, and assist with communication.
Involves travel off site to cover events, conduct interviews, and assist with communication.
Position is physically comfortable; individual has discretion about sitting (80%), walking (10%), standing (10%), etc.
Work environment involves minimal exposure to physical risks.
Must be able to move up to 45lbs.
Applicants must be authorized to work for any employer in the United States. At this time, Kentucky State University is unable to sponsor or take over sponsorship of an employment visaInternal candidates are encouraged to apply
