Programmatic Campaign Manager at Roth Staffing Companies

Posted in Other about 19 hours ago.

Location: McAllen, Texas





Job Description:

We are seeking a Programmatic Campaign Analyst to work on a remote team for our client.


We are looking for an Analyst with a strong data-driven mindset and experience to join our Ad Operations team, to set up the campaigns buying strategies on Smadex DSP and make sure they reach our client's goals through daily monitoring and optimization.


The candidate should have a mix of business-oriented and analytical mindset, to understand the short and long term challenges the mobile advertising campaigns are facing and use the tons of data available to get powerful insights to resolve them and create the most effective strategies and algorithms to help improve the Smadex platform.



This is a full time position, based in the US.




Your tasks and responsibilities:



  • Leverage the programmatic ecosystem and attribution knowledge to build, operate, analyze and optimize campaigns following the best strategies to achieve our clients' goals.

  • Manage and grow your own client portfolio, within a variety of verticals, KPI's (CPM's, IPM's, CPI's, CPA's, ROAS, etc) and budgets. Highly performance

  • Analyze large, complex data sets containing the behavior of millions of mobile users worldwide to provide the right strategic and operational decisions.

  • Obtain insights from our campaign portfolio, to make decisions that will directly impact on our company revenue.

  • A/B test different variable changes using Smadex DSP and share the results among the team to keep improving performance.

  • Help develop and improve our product tools and processes to ensure data influences decisions at all levels of the company. Effective communication is required.


What are we looking for:




  • 1+ years of mobile experience managing mobile performance-based user acquisition campaigns on programmatic is a MUST

  • Knowledge of digital programmatic buying (performance focused) is a must.

  • Bachelor or Master's Degree in Engineering preferable, if not in Business or Economics.

  • Data and performance driven mindset and proven working experience in large data sets, understanding of analytic methodologies for data evaluation.

  • Strong analytical skills with the ability to analyze key metrics to optimize campaigns and meet client's KPIs.

  • Ability to adapt and adjust to regular changes in priorities due to the nature of our fast driven environment.

  • Feedback hungry, critical thinking, high resolution, working autonomy and working ethic are a MUST.


  • Excellent command of Microsoft Excel

  • Excellent communication skills in English both written and spoken are mandatory.

  • Proven ability to solve data-related problems using creative thinking.

  • Experience working with different teams.

  • SQL/Python/R experience is a plus

  • Desire to build the biggest company in the world.


What is in it for you:



  • Integrate a highly motivated and young team.

  • Great compensation package.

  • Flexible working hours, with an opportunity to work from home

  • Career pathing and continued education available

  • Highly engaged leadership to support you in your position and career

  • Friendly and inclusive working environment

  • Opportunity for international travel

  • Comprehensive medical, dental, vision benefits and 401K

  • Summer Fridays



All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or milita
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