Consumer Experience/Applied Analytics Generalist - Hybrid




BCforward is currently seeking a highly motivated
Consumer Experience/Applied Analytics Generalist - Hybrid
Job
for an opportunity in Golden Valley, MN






Position Title:
Consumer Experience/Applied Analytics Generalist - Hybrid




Location: Golden Valley MN




Anticipated Start Date: ASAP


Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.



Expected Duration: 3 months, with potential for extension




Job Type: Contract and Hybrid
Payrange: $30/hr to $35/hr



Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).



Job Description:



Are you a relentlessly curious, data-savvy individual who thrives in ambiguity and loves connecting the dots? Do you dream of shaping brand strategy by blending the power of human insights with syndicated data? Then this hybrid role within the Dairy Business Unit (DBU) Consumer Insights team is your perfect match!

We're seeking a passionate individual to bridge the gap between consumer experience (CX) and syndicated data analytics, driving growth for our iconic yogurt brands - Yoplait, Go-Gurt, Oui and Ratio. You'll be a key player in helping the DBU deeply understand their businesses, translating data and insights into actionable strategies, influencing decisions across multiple functions, and shaping the future of our marketing and innovation efforts. This role is preferably based in Minneapolis, MN, but will be remote eligible for the right candidate.

This role offers a unique opportunity to leverage your primary and secondary research expertise to drive strategic decision-making for Americas most well-known yogurt brand. If you're a creative problem-solver who thrives on challenges and enjoys connecting the dots, we encourage you to apply!

Key Responsibilities:

* Strategic Business Partnership: Understand top business challenges, synthesize knowledge, and develop learning plans that will deliver actionable recommendations, create remarkable consumer experiences, and lead to business growth. Be a truth-teller and the voice of the consumer, ensuring that our OU partners and cross-functional team are empowered to make consumer-first strategies and business decisions.
* Communications Primary Research
* Innovation Primary Research
* Brand Tracking and Media Measurement
* Business Performance Assessment: Leverage your subject matter expertise with syndicated data sources (Nielsen, IRI, Numerator, etc.) to inform strategic decisions, including identifying market trends, competitive landscapes, and growth opportunities. You will develop and maintain reports to track key performance indicators (KPIs) and communicate findings to stakeholders.
* Primary Quantitative Research Integration: Expand your analytical skillset into primary research methods related to key brand and product tracking studies (such as the Brand Relevance Tracker, Advertising Pre-Testing, Early User Product Surveys). You will synthesize and combine these datasets with syndicated data to create holistic, compelling consumer narratives and actionable insights. This will involve working closely with research vendors and internal teams to ensure data quality and consistency.
* Cross-Functional Collaboration: Partner closely within the Consumer Insights team as well as with Brand Management, Brand Experience, Sales, and ITQ to translate data-driven insights into actionable strategies, influencing product development, marketing campaigns, and overall business strategy.

Required Qualifications:
* Relentless learner and whole-hearted team player looking to have outsized impact within a small and mighty Consumer Insights team
* Bachelor's degree in Market Research, Marketing, Data Analytics, or a related field.
* 3+ years of experience in a consumer insights or analytics role, with a proven track record of translating data into actionable recommendations.
* Primary research experience in either Consumer Experience/Media Measurement-related Insights roles OR in Innovation-related Insights roles:
o Must have ability to create learning plans with appropriate risk to rigor
o Must have experience in conducting a range of qualitative and quantitative methodologies
* Experience with syndicated data (Nielsen, IRI, Numerator, etc.).
* Demonstrated ability to synthesize complex data, build compelling narratives, and communicate insights simply and clearly to cross-functional teams.
* Strong analytical, problem-solving, and communication skills.
* Experience working in an agile environment with shifting priorities.

Preferred Qualifications:

* MBA or Master's degree in a related field.
* 5+ years of experience in a consumer insights or analytics role, with a proven track record of translating data into actionable recommendations.
* Experience with a variety of traditional and modern qualitative and quantitative research techniques, including self-serve research platforms (Qualtrics, Ipsos Digital, Luminate, Suzy, Ipsos Creative Sparks, etc.).
* Passion for leveraging innovative methods to solve business problems.
* Self-starter who's able to proactively find ways to add value



Benefits:



BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:



Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.


BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.


BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.


To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.


This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.


Interested candidates please send resume in Word format Please reference job code 231771 when responding to this ad.


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Job Snapshot




Employee Type

Contractor



Location

St. Louis Park, MN (Hybrid)



Job Type

Marketing



Experience

Not Specified



Date Posted

11/21/2024