Responsibilities

Hexagon’s Asset Lifecycle Intelligence division is seeking a Global Marketing Data Analyst. The Global Marketing Data Analyst will analyze marketing data to drive strategic decisions and optimize performance. This position will play a key role in analyzing data and summarizing insights to measure marketing effectiveness. You will serve as a partner to your Global Marketing peers.

• Collaborate with our Demand Center, Portfolio and Web marketing teams to ensure alignment on data needs, forecasts and performance metrics critical to achieving business success.
• Data Analysis and Reporting: Collect, analyze, and interpret complex data sets from various sources to derive insights and identify trends. Develop reports and visualizations to communicate strategic opportunities. Collaborate with data teams and stakeholders to ensure data integrity, accuracy, and consistency. Conduct ad-hoc analysis and provide data-driven recommendations to support decision-making processes.
• Own key marketing analytics processes such as recurring reporting and pipeline analysis to ensure accurate tracking and reporting of marketing performance.
• Provide actional insights based on data analysis to help inform marketing strategies, improve conversion rates and maximize ROI.
• Enable the marketing team to track and report on their own campaign performance, providing tools, training and support to foster self-sufficiency in data reporting.
• Strong collaboration with Sales Operations, Regional Marketing, and Marketing leadership to align key data and insights needed to achieve business goals.
• Proactively identify trends and opportunities, using data and prior performance to optimize future marketing strategies and activities.

Education / Qualifications

• 7+ years of experience in marketing analytics, with a focus on B2B marketing
• Strong proficiency in Google Analytics, PowerBI or other analytics tools.
• Strong proficiency in Salesforce, Pardot, Salesloft, Demandbase or similar tools.
• Strong analytical and problem-solving skills. Critical thinking and decision-making capabilities.
• Ability to translate complex data from multiple tools into actionable insights.
• Experience with account-based marketing (ABM) and data-driven decision-making.
• Excellent communication skills and ability to collaborate with global and cross-functional teams.

About Hexagon

Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.

Hexagon’s Asset Lifecycle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle.

Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability.

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB.

Why work for Hexagon?

At Hexagon, if you can see it, you can do it. Hexagon’s Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.

* In the recently concluded workplace effectiveness survey by Korn Ferry, a global HR advisory firm, Hexagon, Asset Lifecycle Intelligence division has emerged as one of the most Engaged and Enabled workplaces, when compared to similar organizations that Korn Ferry partners with.

Everyone is welcome

At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.

Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.

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