Job no: 525050

Work type: Staff Full Time

Location: UMass Amherst

Department: Dean - Isenberg School

Union: PSU

Categories: Admissions/Enrollment/Student Recruitment, Isenberg School of Management, PSU A

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.

Job Summary

Under the direction of the Director of Marketing Strategy and Communications for Isenberg Graduate and Professional Programs, and working closely with all program personnel, the Graduate Education Recruitment Specialist will be responsible for managing qualified leads for Isenberg Graduate and Professional programs. The position will be responsible for monitoring and analyzing Customer Relationship Management (CRM) System data, qualifying leads and recommending appropriate allocation of marketing resources to follow-up with prospective students.

Essential Functions

• Actively pursues qualified leads and addresses general inquiries from prospective students via one-on-one correspondence.


• Converts qualified leads into promising applications by advising prospective students with appropriate and accurate information regarding program options and admissions.


• Monitors and analyzes data from the CRM System used by Isenberg to track qualified leads from prospect to applicant to matriculated student. Takes part in decision-making processes pertaining to the CRM System.


• Continuously explores new and innovative ways to utilize the Customer Relationship Management (CRM) tool to improve prospective student services and communications.


• Analyzes data to identify key leads and recommends effective communication strategies/marketing resource allocations.


• Contributes to the overall success of Isenberg Graduate and Professional Programs by providing solutions to team coordination and related workflow procedures, such as communication plans, assistance with scheduling and promotion of recruiting events, and development and maintenance of lead management resources.


• Participates in recruitment activities performed by the department emphasizing program benefits and success outcomes to prospective students. Attends on-campus career fairs and virtual information sessions for prospective students. Answers questions from the audience via chat and assists the presenter with managing audience participants.

Other Functions

• May assist the Director of the Full-time MBA program with admission interviews.


• Performs related duties as assigned or required to meet department, executive area/division, and university goats and objectives.


• Understands responsibilities with respect to Title IX, Clery and other compliance requirements.


• Works collaboratively with other campus stakeholders to fulfill the mission of Student Affairs and Campus Life.


• Demonstrates capacity, skill and willingness to engage students and contribute to student success.

Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

• Bachelor's degree and one (1) year of professional work experience.


• High level of written and verbal communication skills.


• Ability to effectively influence stakeholders of various levels including potential students, faculty and administration.


• Strong organizational and planning skills including project management skills.


• Ability to quantify results within and across functions.


• Ability to exercise discretion and confidentiality when interacting with students and faculty to include a diverse population.


• High technical aptitude including the ability to use computer-based registration and academic records technology (SPIRE, PowerPoint, Excel, Word, Email, school specific Customer Relationship Management (CRM) packages, virtual meeting software packages, appointment calendaring system, etc.).


• Knowledge and full understanding of the student lifecycle and lead management best practices.

Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

• Demonstrated customer service experience and enthusiasm.

Physical Demands/Working Conditions

• Typical office environment.

Work Schedule

• Monday - Friday, 37.5 hours/week.


• Required to work some nights and weekends.


• This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee's work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement.

Salary Information

Level 25

PSU Hiring Ranges

Special Instructions to Applicants

Along with the application, please submit a resume. References will be checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references. Applications will be reviewed on a continuous basis until the position is filled. Early submissions are encouraged.

UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

Advertised: Sep 17 2024 Eastern Daylight Time

Applications close: Dec 22 2024 Eastern Standard Time