We develop, manufacture, and supply dental implants, clear aligners, instruments, CADCAM prosthetics and biomaterials for use in esthetic dentistry, tooth replacement and restoration solutions or to prevent tooth loss.
We empower our employees to perform and make an impact, to question the status quo, to drive change, to stay ahead of the competition. From the first Dental Implant in 1974 to the latest Digital Solution – we do things differently than others
We deliver innovation based on evidence. This is part of our employer culture as well as an exceptional team spirit that truly encourages diversity and a powerful “can-do” attitude.
The Marketing Communications Manager at Straumann Group plays a key role in developing and executing the integrated marketing communications strategy for North America, aligning with the Straumann Group brands. This includes managing a mix of traditional and digital, paid and earned tactics to drive audience engagement and ROI.
As one of four MarCom Managers, this position serves as a central point for all marketing communications in North America, supporting divisions like dental (surgical, restorative, regenerative, biomaterials), lab, digital dentistry, eCommerce, education, and practice growth services. The position reports to the Senior Director of Marketing Communications.
Job Responsibilities
This position is responsible for, but not limited to, the following:
Building on the business strategy for North America, plan for and implement creative, effective tactics that differentiate our Straumann Group brands from competition and align with the overarching marketing communications strategy supporting dental (surgical, restorative, and biomaterials), lab, digital dentistry, ecommerce, education, and practice growth and services
Generate compelling, engaging content to support content-driven integrated strategy. Help identify the most effective communication channels to reach relevant target groups and help to feed these channels with the appropriate messaging.
Strategizing and implementing campaigns leveraging both traditional (marketing collateral, print advertising, direct mail, etc.) and digital (social media, digital advertising, websites, email, etc.) marketing tactics.
Responsible for media plan, communication calendar and internal and external communications as related to area of responsibility
Developing materials, presentations and other marketing communications for launches, campaigns and other product and service marketing efforts as well as sales meetings, tradeshows and events.
Creating and maintaining project plans to successfully move all projects forward in a timely, collaborative and efficient manner.
Providing guidance to the product management team and cross-functionally to teams such as customer service, sales excellence, customer development and operational excellence, to help shape local marketing strategies.
Working with tradeshow manager to develop plans to leverage product promotions to help generate leads at key shows and events
Collaborating with the Digital Marketing Team to help leverage and optimize the Straumann Group digital advertising, social media channels and other digital marketing tactics.
Creating and managing the MarCom budgets in close collaboration with the product management team and Sr. Director of Marketing Communications.
Collaborating with the Tradeshow and Events team and Creative Services Team by and participating in all relevant trade shows as needed, while developing creative visuals that differentiate us from competition.
Traveling with sales representatives once per year to gain a deeper understanding of the business and the Straumann Group customer base.
Responsible for monitoring program success and ROI analytics and reporting to appropriate Directors, product managers, etc.
Actively soliciting relevant input from customers and the sales organization to develop new and vibrant marketing collateral.
Assessing state of current materials – revise existing literature as appropriate, archive outdated versions, and leverage digital whenever possible.
Developing relationships with peers at Straumann headquarters in Basel, Switzerland, to leverage ideas and materials, and align with overarching brand.
Being a strong Straumann Group brand ambassador ensuring all sales and marketing collateral reflects and adheres to corporate branding standards.
10-20% Domestic travel, including nights and weekends
Minimum Qualifications
BA/BS degree in Advertising, Marketing, Public Relations, Communications or related field
5+ years of experience in a Marketing Communications role developing content and implanting campaigns
5+ years of combined experience in marketing, communications, digital marketing and advertising
5+ years of experience in go-to-market strategy
5+ years of experience in campaign design and execution, preferred
5+ years of expereince utilizing project management skills
Preferred Qualifications:
MBA strongly preferred
Digital marketing certificate
Previous experience in graphic design. data analytics and creating dashboard, and working with a CMS
Excellent writing skills
Proven lead generation expertise that resulted in ROI
Strong communications and time-management capability, and attention to detail with the ability to multitask in a fast-paced environment
Strong research, analytics and reporting capability
Exceptional interpersonal skills
Demonstrated creative, editing, and multi-tasking capabilities
Excellent time management and organizational skills
Creative/critical thinking and problem-solving skills
Additional Information:
Whether you’re looking to build your career, improve your health, or brighten your SMILE, we offer generous benefits to help you achieve your goals.
Very Competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units).
A 401(K) plan to help you plan for your future with an employer match
Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy. Straumann contributes a healthy portion towards employees’ premium.
Generous PTO allowance - plenty of time to recharge those batteries!
Please understand that we do not need external support by recruiting agencies and consultants to fill this vacancy. Thank you for respecting this.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Employment Type: Full Time
Alternative Locations: United States : Andover (MA)
Travel Percentage: 0 - 20%
Requisition ID: 15991
Equal Opportunity and Affirmative Action Employer (US applicants only) Straumann Group is an equal opportunity employer and will not discriminate against any employee or applicant for employment on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national origin, age, veteran status, or disability unrelated to job requirements. Straumann Group will take affirmative action to ensure that qualified applicants are employed and that employees are treated without regard to their race, age, color, religion, sex, sexual orientation, gender identity, national origin, veteran and disability status. In compliance with U.S. Department of Labor Executive Order 11246, Section 503 of the Rehabilitation Act, and Section 4212 of the Vietnam Era Readjustment Assistance Act, Straumann Group has developed and maintains an affirmative action program and plan.
